Earlier this week, Sony France opened The Factory - a big shiny showroom designed to show off the PSP - in the Place de l'Etoile, Paris.

In response, Microsoft hired itself some advertising space in the window of a laundry just across the road, putting up giant Xbox 360 posters displaying the message "Gardez vos forces pour cet hiver".

Which translates as "Save your strength for winter" - winter, of course, being the season Xbox 360 will hit the shops.

http://eurogamer.net/article.php?article_id=59744