AMD has just announced a new integrated GPU for the embedded market. Dubbed ATI Radeon E4690, the graphics set is said to triple the performance of the company’s prior offerings in this segment, bringing with it 512MB of 700MHz GDDR3 RAM, DirectX 10.1 and OpenGL 3.0 support, as well as UVD 2.0 for decoding H.264 and VC-1 high-definition video and CrossFireX support.

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E4xxx?! Intel will definitely not be happy about this naming convention.

Originally posted by captain828:
Well lets hope Intel hasn't copyrighted the letter 'E'

Why is amd naming their products this way. Are they hoping I cant tell the difference between intel and amd gpu/cpus? They also did this with their high end cpus.

It's not for consumer markets, so naming conventions are a moot point IMO. Unless you were to find an E4xxx CPU in a slot machine at Caesar's Palace.

Looks another feather in their cap for AMD; the chip looks quite powerful on paper for the amount of power it consumes.

IMHO, it's not about copyright, as you can designate your CPU/GPU to whatever number you want, but it's more of a common sense issue.

As in there is no sense in naming their current flagship CPU, the Phenom II 940, after Intel's Core i7 940.

Why not? You wouldn't refer to them in the same way after all. A "940 CPU" could also refer to Intel's own Pentium D 940 as well.

Confusing product naming conventions seem to be the norm now. They just throw a tonne of all but meaningless numbers at you. E.g. Pick the naming convention for Intel processors with virtualization support.

how long will ut take for this to be released on a micro atx motherboard. Would be good for a HTPC in my living room

SIv