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Publicis acquires Microsoft digital ad firm Razorfish
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08-10-2009
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Publicis acquires Microsoft digital ad firm Razorfish
Advertising group Publicis has agreed to purchase Microsoft-owned ad firm Razorfish for $530 million in an attempt to increase its position in digital communications. Publicis will pay for the agency with cash and 6.5 million of its shares, worth $232.6 million. The deal will leave Microsoft with about 3% of Publicis stock when it closes in the fourth quarter.
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