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Study: One in five Web ads is viewed on a social networking site
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#1
09-02-2009
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Study: One in five Web ads is viewed on a social networking site
A report by research firm comScore concluded that about one in every five ads on the Web is viewed on a social networking site. According to the study, social media sites accounted for 21.1% of US Internet ads during June -- heavy hitters MySpace and Facebook represented about 80% of those ads. The analysis highlights the growth of social media online, as well as the increasing interest advertisers have in social sites.
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"Dependence begets subservience and venality, suffocates the germ of virtue, and prepares fit tools for the designs of ambition." -Thomas Jefferson
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#2
09-02-2009
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Although I can't stand online ads, it's the nature of the beast. And I will admit that I'm surprised at the sophistication and filtering of those social network ads. I have a Facebook account that I log on to about every other day and the ads are completely geared towards my specific demographic and interests.
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