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Adobe to acquire web analytics firm Omniture
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#1
09-15-2009
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Adobe to acquire web analytics firm Omniture
Adobe has reported today that it will purchase Omniture, an online marketing and web analytics company, for some $1.8 billion (or $21.50 per share -- a 45% premium). This acquisition is Adobe's largest since buying Macromedia for over $3 billion in April 2005, and it plays a part in the company's attempt to expand its presence in the business software arena.
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