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Cablevision to roll out interactive TV ads
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#1
09-16-2009
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Cablevision to roll out interactive TV ads
Cablevision is planning to introduce interactive advertisements to its cable television broadcast. Select channels and commercials will host a banner that customers can click on (with their remote) while the ad plays. To start, the company is teaming up with at least half a dozen consumer brand advertisers and the interactive ads will appear on about 25 cable networks.
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