Moving forward with a plan to crack down on blogger kickbacks, the U.S. Federal Trade Commission has officially issued an update to its guidelines regarding truth in advertising and in product endorsement that will require those reviewing products online to clearly disclose any freebies or payments they get from concerning companies. Penalties include up to $11,000 in fines per violation.

Read the whole story

Interesting if true. Interesting if not true.

Another case of the FCC leaping before it looks.

This is a trap rule which the can inforce when they already know who is doing what to whom.

you mean FTC...Federal Trade Commission RayBay?
You might be thinking of the federal communications commission "FCC". The FTC is lazy in my opinion, and I'm just surprised they actually did something useful. This isn't a bad thing though their having bloggers do... but I also agree that actually trying to police this fully prob wont' work. Just go for the obvious ones that are really trying to screw over consumers and only wanna make a quick buck.