Dell's rebranded printer strategy has entered the next phase, with the launch of its first color laser units.

Three models will be with us soon: he 3000CN and 3100CN for SMBs (small and midsize businesses) and the 5100CN, which is more the sort of thing large enterprises would buy.

The move seems to have not worried HP a jot, and rightly so. They shipped something like 10 million printers in the last quarter alone. Dell will have its work cut out for it to match that in a hurry.