Paul McFedries, who runs the lexicography site Word Spy, received a stiffly worded letter from the firm after he added "google" to his online lexicon.

The company asked him to delete the definition or revise it to take account of the "trade mark status of Google". He opted for the latter.

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That's the thing - the word google, previously used to mean a very large number, is not entering contemporary modern language with reference to internet searching BECAUSE OF the huge success of what we all know is the world's best search engine.