10-15% of online reviews will be paid for by companies in 2013

By Rick
Sep 17, 2012
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  1. Research firm Gartner reports that corporate spending on positive social media ratings and reviews will continue to swell by 2014. The expected result is a 10 to 15 percent increase in paid-for ratings and reviews, making the web an increasingly...

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  2. TomSEA

    TomSEA TechSpot Chancellor Posts: 2,235   +315

    I check out user reviews I'd say on 95% of my purchases. Especially computer games. That has saved me from buying duds like DAII and Mafia 2. I also frequently review my purchases trying to provide as honest assessment as I can knowing others will be counting on what I say for their own purchases.

    And it's quite easy to detect which positive one's have been submitted by paid-for consumers, employee's, family members, etc. Half of those don't even make any sense because they've never even used the product to begin with.
    Julio Franco and BlueDrake like this.
  3. gamoniac

    gamoniac TechSpot Enthusiast Posts: 195   +45

    I rely on online reviews quite a bit for my purchases, and am aware of paid reviews. They are usually (not always) overly generic.

    Did the study say how corporates might split their funding on fake positive reviews vs fake negative reviews to harm competitors? Or perhaps the latter is the dark side of advertising whose data is hard to collect?
  4. H3llion

    H3llion TechSpot Paladin Posts: 879   +80

    I usually check forums, videos and few other places for reviews. In the end, you will have to see what the general community on the forums says about the product and work out the average, little more work but you can be sure that most times the reviews will be "honest".
  5. Lurker101

    Lurker101 TechSpot Addict Posts: 619   +118

    So you mean the amount of 'paid for' reviews will be going down?
  6. amstech

    amstech TechSpot Enthusiast Posts: 761   +178

    This is very true.
    Go to forums for real opinions by proven members of that community, most forums have a feedback or rep rating to score helpful comments.
    Tactical, BlueDrake and H3llion like this.
  7. ghasmanjr

    ghasmanjr TechSpot Booster Posts: 363   +86

    If I'm going to purchase a computer part, I use Newegg's reviews to determine by decision. I will only trust the reviews that have the Newegg check mark with a tag that says "Verified Owner". If the gpu/mobo/whatever in question has great reviews, then I'll purchase the part from where ever I find the best deal (usually Newegg anyway)
    Tactical, BlueDrake and H3llion like this.
  8. BlueDrake

    BlueDrake TechSpot Enthusiast Posts: 165   +31

    It's hard usually for the average person, to be hassled to even check for that. Often I tend to read and re-read a review, then weigh it in with the others. Problem is with some items usually is, it might be dated hardware or lacking reviews at all. So it's a weighing the odds kind of gamble, that many people don't wish to do.

    So I often consider at least, checking reviews on forums or other sources. Get the feeling from all the sources, weigh it with your own thoughts also. Given there might be some biased people, who simply dislike something in general. Especially in those 1 to 10 review scenarios, where nobody is a verified owner.

    I enjoy people commenting though, if it's not an obvious fake review. Some people might purchase elsewhere, but wish to give their thoughts on NewEgg, etc also. Just to shed some light on their experiences.
  9. treetops

    treetops TechSpot Evangelist Posts: 1,574   +41

    I check reviews on nearly everything I buy online. When I first purchased online I assumed customer reviews were fake, came to find out they seemed legit. Now 7 years later they are going the way of my original suspicion. That's annoying, I love online customer reviews, if this keeps up I will just start looking at nothing but negative reviews. But then they will start making fake watered down neg reviews to flood out real complaints. Bastards.
  10. Mafia 2 was a great game
  11. Tygerstrike

    Tygerstrike TechSpot Enthusiast Posts: 827   +93

    Dont you just love looking at reviews. You can tell the fakes by the wording and the fact that normally they have no real clue as to what they are raving about.
  12. TJGeezer

    TJGeezer TechSpot Enthusiast Posts: 385   +10

    I almost always check the user reviews before buying parts or any kind of gear. Also the forums if it's a big purchase. But since I rarely buy at the top of the technology curve but rather from the middle to lower middle, the stuff I buy has usually been debugged and finding user comments is rarely a problem at Newegg. I also check user reviews when buying ebooks. They're a lot more informative than the publishers' blurbs and I have stumbled upon some very good new writers that way. But I do take both book reviews and Newegg user reviews with a grain of salt since everyone knows how valuable mostly positive review can be.
  13. NTAPRO

    NTAPRO TechSpot Enthusiast Posts: 785   +86

    Whats wrong with Mafia 2? :(
     


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