Lol, amazon should have done that 10 years ago! Well, either way, they'll most likely succeed.

Better to order from them online than to go to their store. Of course Amazon started from a garage selling books then online books.. Can't see why the need to open B&M is so important for them.

I think this type of storefront only really makes sense now for Amazon. The products and selection were too widely varied, with many just drop-shipped from other suppliers, to make having a storefront feasible in the past. But now, with the Kindles, Amazon has an actual product line to tailor a small store around. Coupled with the exclusive titles only available through them, of course. But, make no mistake, this storefront is all about promoting and selling those Kindles, to reap the long-term media sales...

Which makes me wonder... With Amazon selling Kindles at such slim (or zero) margins, relying on the ongoing media sales to recoup costs, what metric will they use to measure the "success" of a storefront?

Taxes

You can rent out a broom closet in a mall to sell kindles....

I wonder if they will offer in store discounts to those who pay for Amazon Prime

This doesn't make any sense to me, isn't the point of having an online store is to reduce overhead by not having to deal with retail BS?

Didn't take a lesson from Best Buy, which is failing at its B&M stores.

I don't really understand this move. Amazon's success has reduced or removed other physical store retailers, so why do they now want to get into that game?

Look at Apple... their stores are successful, but there's really no reason for them. They want to expand the Amazon brand, probably because the Kindle is the first of many products they plan to release.

It does sound a little silly though.... like the bike fad with fixies. You're purposely dealing with a problem we've got a solution for. I guess it makes you 'cool'.