Amazon took home 35.7% of Black Friday 2015 online spending, leaving competitors far behind

By dkpope
Dec 3, 2015
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  1. It looks like Amazon took over Black Friday. TechCrunch reports that an analytics firm kept track of the recent shopping mayhem, and Amazon accounted for over 35 percent of all Black Friday sales. In second-place is Best Buy with 8 percent, which almost sounds like a joke compared with Jeff Bezos’ machine. Macy's came in third (3.38 percent) and Walmart came in fourth (3.35 percent).

    Slice Intelligence, the analytics firm responsible for reporting these numbers, pulled data from their package tracking app to analyze Black Friday spending. So this does mean that the numbers are from people who use Slice, a sample of the population that might be more inclined to shop at Amazon, but even if that’s true the numbers are still worth a look. Amazon published a press release that claimed Black Friday was a "record weekend for Amazon" and sales were three times what they were in 2014. So it appears Slice's numbers line up with what Amazon is saying.

    Another way to measure Amazon's success is by the amount of hype they funneled into their website with promos (and even a pre-Black Friday "Prime Day" back in July.) It's a slightly less scientific method, but gets you the same answer: You can bet Amazon dominated Black Friday.

    Image Credit: Shutterstock

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  2. psycros

    psycros TS Evangelist Posts: 1,298   +668

    Not a huge surprise, honestly. If a competitor has a better price Amazon matches it, usually within an hour or two. They probably have the whole thing automated. Having almost anything you can think of doesn't hurt either.
  3. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,620   +501

    Or just go to your local post office, I had to pick up some packages from China yesterday and when the clerk went in to the backroom I could see the shelves were full, the floor had stacks of boxes pilled up and even the front counter was cluttered with packages. Easily 30% of these packages had come from Amazon, the tape is a dead giveaway, it was quite astonishing really. This was the first time I had ever seen so many packages at the post office, a sharp reminder of how much people buy online during the holidays, or more specifically, black Friday/cyber Monday.

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