Apple denies Beats Music shutdown rumor but may eliminate Beats brand

By Shawn Knight
Sep 22, 2014
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  1. Apple has denied reports suggesting it plans to shut down the Beats Music streaming service it acquired as part of its $3 billion purchase of Beats Electronics this past May.

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  2. bavon

    bavon TS Rookie

    Well, well; the honeymoon is over.
  3. RzmmDX

    RzmmDX TS Addict Posts: 295   +58

    Sounds like some of the engineers will be working on the new super awesome digital music format.

    Hooray... now everything makes sense.

    U2 was just a distraction.
  4. AddUmm

    AddUmm TS Rookie

    Buy a company with an amazing consumer product and brand loyalty and then chop it up and kill the name that's synonymous with "Quality" (it's in " " cause anyone that's a self proclaimed audiophile knows better, posers and regular consumers will swear by their shiny Beats cans...). I get they got some engineers and Dr. Dre but is that really worth $3B?? Personally I would have tapped a company with some real audio engineering chops like Creative, sure they haven't been relative in a while but I'm sure they have some IP that would be useful. Sure Dre is awesome amazing at producing and things music but I feel like his focus in music is to narrow to justify the cost. Maybe someone who's worked in all genres. Mind you most music is just deep bass drops and a repeating hooks. I just for the life of me can't see (technically) or 'hear' anything in a pair Beats that I couldn't get out of a pair of Senheissers or Audio Technicas. Sure they look good and bass is pumped up, but why do you want to listen to sloppy bass?
    Then again we're talking about Apple a company that's more about image than cutting edge tech. Beats are the Apple of headphones, pretty to look at, work well enough, hefty "cool" tax but technically mediocre to major competitors. Apple keep the Name! Your audio hardware sucks! If you put out a set of cans with the Apple logo that's the fastest way to alienate a vast majority of Beats consumers, not everyone wants to carry around Apple products.
  5. captaincranky

    captaincranky TechSpot Addict Posts: 11,467   +1,760

    I hope you don't mind me asking but,what exactly is "Dr, Dre's" doctorate in, "applied profanity"?
  6. Lionvibez

    Lionvibez TS Evangelist Posts: 1,084   +332

    When you are worth a few billion you get to use titles in your name without actually earning them where you been son?

    lol :)
  7. captaincranky

    captaincranky TechSpot Addict Posts: 11,467   +1,760

    So he doesn't have a PHD? How about a B.S.?

    I bet Apple is going to impose their brand on top of the existing trademark. Maybe something like "Dr. Drapple, it just beats:"
    Last edited: Sep 22, 2014
  8. mctommy

    mctommy TS Booster Posts: 189   +30

    Itunes = ibeats.
    beats = ibeats.

    Unification. BAM.
  9. misor

    misor TS Evangelist Posts: 1,157   +195

    They are buying 'u2' and will be calling it 'i2'
    they will shutdown 'beats' and will introduce an amazing audio product line called iBeats.
    and I'm serious because of apple's iWatch product.
  10. trgz

    trgz TS Booster Posts: 148   +22

    Just getting rid of the Beats brand is enough for me
  11. captaincranky

    captaincranky TechSpot Addict Posts: 11,467   +1,760

    It just doesn't seem right to hope for more than that, does it? Especially with it being this close to Christmas....
  12. Apple and Beats were pretty much the same thing in their respective markets: overpriced nonsense. Now Apple's got a monopoly on College Hipsters, where do they go now?
  13. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,352   +1,945

    I doubt he'd know what you're talking about.

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