As Beats launches its new music streaming service today, it is shutting the doors on MOG, another streaming service that it acquired back in 2012. Now the company is ready to migrate its user base over to the newly launched Beats service by April 15 when MOG is officially going to be shut down for good. The company says that MOG will stop accepting new users shortly after the Beats service goes live.
Beats noted that MOG subscribers will notice monthly billing cease on March 15 and that yearly subscriptions "will be refunded on a prorated basis."
On the Beats Music site, the company has laid out its plans regarding moving users over to the new service.“Our goal is to convert as many MOG subscribers to Beats Music as possible," the company said. "As part of that effort, all existing MOG subscribers will be offered a one-month free trial of Beats Music, which will be made available starting March 15.” Beats is doing everything in its power to notify MOG users through email and social media in order to migrate them to the Beats music service and not someone else's.
As for how many users MOG actually has, it is a little unclear, but back in 2012 it was reported to have around 500,000 active users. Beats said it's "not discussing MOG’s subscriber numbers," but added that "there’s been very little churn since," that time.
While MOG users are being tempted with a month of free Beats use, one thing they wont get is the ability to bring their playlists with them. Beats claims that most users that used playlists only had a few of them anyway and that while the Beats service is built on MOG's tech in some ways, it would be the same as trying to transfer playlists "from MOG to any other music service."