I don't know who they are trying to market this to. I wouldn't touch it with a 100m pole. Hot, loud and not able to be upgraded are buzz kills for me and most gamers I know. I don't find it down right ugly, but I also don't find it appealing.
I honestly don't know why companies are trying to make pre-built machines that appeal to the masses for gaming. If someone wants to play the latest on the latest hardware, they will pay the money for the components they can afford and build it themselves. If they are not tech savvy enough to build a system, they can/will buy a console. There is still a market for pre-built machines, but I think it's much smaller than it use to be.
Surprised Asus put the ROG tag on this product. It's like the most low end ROG item ever. That must be what they use to try and snag the unsuspecting consumer who doesn't know any better.