Lackluster K7s? The Athlon outperformed the p3 and reached a speed roadmark first. Chip remarkings? Fact: The remarkings were done by 3rd-party vendors looking to cheat retailers and customers. AMD had no part of it, and the exact same thing happened to intel. Intel had 64bit before AMD? Sure, they had a 64bit cpu on the market before AMD. But Sun had a 64bit CPU out before Intel. So did IBM. And several others. But none of them a desktop cpu. To date, intel has still not released a desktop 64bit cpu. Itanium 2 was canned because of horrible it was, and Intel lost the 64bit bid to Microsoft. Reliabilty? Of the 40 or so computers I've owned in the past 5 years, I have not had a single AMD processor fail on me. I have heard no horror stories from friends, nor seen any articles stating AMD is "unreliable." Compatbility? Since the original Athlon, AMD has been 100% compatible with Intel's x86-64. The MMX technology that AMD uses is licensed from Intel and is also fully compatible. Heat? An Athlon64 3400+ in a K8N produces less heat than a LGA775 3.4ghz Pentium 4. Since the release of the thouroughbred B, Intel has reigned supreme in terms of how hot the cpu got. Not AMD. Honesty? How is AMD dishonest? IMO, you are simply baiting people. You have backed up none of your claims, and I think you are simply trying to incite a flame war. However, I've presented what I can while being civil. If you are going to back up your claims, please do so with something more tangible than what you've said so far.