Codemasters announces £125,000 special edition of GRID 2

By Dave LeClair
May 24, 2013
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  1. Codemasters has just announced a £125,000 variant of its upcoming racing game called GRID 2: Mono Edition. This limited version sets the Guinness World Record for most expensive special edition ever available commercially. 

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  2. platinumsteel

    platinumsteel TS Rookie Posts: 27

    Omg..I can't wait for pc
    SantistaUSA likes this.
  3. VitalyT

    VitalyT ex-starfish Posts: 2,357   +730

    This is just bad press...

    As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

    Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...
  4. yRaz

    yRaz TS Guru Posts: 1,245   +264

    idk, gamers are pretty dumb, especially console gamers

    NTAPRO TS Booster Posts: 812   +100

    >_> A special edition that costs more than a car lol

    What will they think of next xD
  6. Ravik

    Ravik TS Rookie Posts: 44   +8

    You know...there was a day once when you could theoretically collect all of the game variants that were released for a system. Unfortunately, things like this create "holy grails" that can only be obtained by a handful of collectors (only one in this case). The downside is that this strategy effectively renders everyone elses collection ultimately "incomplete."

    So all I can say is "wow...that's kind of cool" and then "ah, nutz!"
  7. davislane1

    davislane1 TS Evangelist Posts: 2,086   +876

    I'm not entirely sure what you're on about. The car is "advertised" in the game regardless and this is a financially sound move at least for BAC. The decision to partner with a game developer is certainly no worse than doing so with producers of other products (I.e. Monster and Redbull).
  8. VitalyT

    VitalyT ex-starfish Posts: 2,357   +730

    I thought it would be obvious from my post. The article speaks of a car advertising the game, whereas in reality it is the game that's advertising a car.
  9. lipe123

    lipe123 TS Guru Posts: 527   +110

    You get the car, racing gear and whatnot also fooo, read!
    NTAPRO and DanUK like this.
  10. slh28

    slh28 TechSpot Paladin Posts: 1,926   +170

    Pretty sure you can get kit cars with that kind of spec for way less than £125k
  11. lipe123

    lipe123 TS Guru Posts: 527   +110

    If it wasnt for games like need for speed LOADS of supercars would be virtually unknown to the general public. It's a pretty solid strategy and considering that not all gamers are 12 year olds they might actually sell a bunch of these as a result of this campaign.

    I think its a pretty smart way to advertise a product like a supercar, not sure why you are hating on the concept. It's not a reverse on anything since the game company and the manufacturer had to cooperate extensively from the start to get the car into the game.
  12. Bad press, I will not, ever, never, buy another racing game in my life. Period.
  13. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 4,214   +1,044

    Well if they do this for a driving game imagine what could be on offer in the next flight simulator game. I won't even mention space quest.
  14. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 4,214   +1,044

    So we can safely assume that you've already pre-ordered Grid 2.
  15. JC713

    JC713 TS Evangelist Posts: 7,223   +953

    That is so dumb. I can buy 2 corvettes are that price.
  16. dikbozo

    dikbozo TS Enthusiast Posts: 106


    only one copy.

    too bad, so sad for me.
  17. NTAPRO

    NTAPRO TS Booster Posts: 812   +100

    :eek: I misread lol. I thought it was a toy car xD. Makes more sense now, thanks for the reminder haha
  18. davislane1

    davislane1 TS Evangelist Posts: 2,086   +876

    Which is why I find your original statement confusing. Any car that's featured in any game is effectively "the game advertising the car", both in the game content and usually the box art as well. It's not bad press at all; it's cheap and effective advertising.

    Edit: In essence, this isn't a "reversal" of the marketing position, it's completely ordinary, as is the alternative. Unless I'm still missing something (sorry, been up since 3am). Or do mean that this article is "bad reporting"? In which case, yes, you are absolutely correct.

    I don't think they will be selling many of these packages (game + the car) anyways. At a $68,000 premium over the normal version, anyone with enough coin to drop on a $150,000-$200,000 super car isn't likely to fork out the extra dough just to have a video game themed paint job and some racing gear. Well, unless there are some really daft wealthy people out there...Which there are...Which invalidates my original point. Damn. :p
  19. $125,000 :/ !!!

    Forget that I'm gonna just pirate this one! *nerd* :p can't wait for someone to hax this one!
  20. SalaSSin

    SalaSSin TS Enthusiast Posts: 115   +34

    Oh noes!!! One guy will not buy something! Hold the presses! Change our way of advertising, we're doing it all WRONG!! Guest will not buy it!!

    Wendig0 likes this.
  21. HiDDeNMisT

    HiDDeNMisT TS Enthusiast Posts: 205   +12

    Screw the game I want the car. That thing looks awesome.
  22. £125,000 is just under $190,000
  23. Zeromus

    Zeromus TS Enthusiast Posts: 231   +7

    You wouldn't download a ca -- Ah forget it.
    St1ckM4n likes this.
  24. NTAPRO

    NTAPRO TS Booster Posts: 812   +100

    Not even split/second or nfs most wanted? You suck -_-
  25. This is not a special edition Game with a Car. It's a Special Edition Car with a game! Mind you it's the BAC mono, and if anyone remembers a recent Episode of Topgear where Clarkson drove a KTM Crossbow, you'd know why he drove the KTM instead of the BAC ;)

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