Did you see Twitter's TV commercial? Yeah, it confused me, too

By dkpope
Nov 2, 2015
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  1. The world can be divided into two types of people: those who are on Twitter, and those who aren’t (and probably want nothing to do with the social media site.) It’s not just that some people don’t understand Twitter, it’s that they don’t want to understand Twitter. And Twitter’s TV ad for their new Moments feature sums that difference up perfectly.

    The 30-second commercial, which aired during the World Series on Fox, shows video clips and photos with Tweets overlaid on top. And a dancing dog Gif and a superhero cape drawn onto the Blue Jay's center fielder Kevin Pillar as he makes a diving catch. If you’re a Twitter fan, you might have enjoyed the commercial. After all, what is Twitter but a jumble of entertaining content? And if you didn't like it, at least you got to complain about it on Twitter. If you aren't on Twitter, this commercial probably did nothing but confuse you.

    What’s not mystifying is the reason behind the commercial. Twitter is facing a problem with user growth, and throwing a plea for new users in front of a big American audience isn’t a bad idea. You would just think that for an ad that’s supposed to appeal to a mainstream audience, Twitter would have made their pitch painstakingly clear.

    Just from a watchability standpoint, the commercial is hard to follow. I felt like I had to decide between watching the visuals or reading the words, and then the commercial was over. Maybe Twitter hoped people would see it a few times over the course of the World Series and it would pique their interest. We'll see.

    Permalink to story.

  2. WangDangDoodle

    WangDangDoodle TS Addict Posts: 199   +70

    Social media is for dumb people, pure and simple. Anyone intelligent enough to understand what it does to people and how it's being used against them will choose to avoid it like the plague that it is. The problem, as always, is dumb people! At the very best, social media is completely pointless. At it's worst, it destroys lives. I guess you can divide people into two categories. Smart people, and dumb people.
  3. NightAngel79

    NightAngel79 TS Booster Posts: 159   +37

    Didn't I read your book? Right next to the tin-foil hats?
  4. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,430   +2,822

    Nope, still not interested! Twitter Fail!
    psycros likes this.

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