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EA: microtransactions are more profitable than in-game ads

By Matthew
Dec 23, 2010
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  1. In an interview with Edge, Electronic Arts revealed that in-game ads aren't as profitable as originally expected. Ben Cousins, EA's general manager of free-to-play operations, told the publication that the mega-publisher "[isn't] getting much from ad revenue at all," and that the in-game advertising model hasn't grown as quickly as people expected it to. Instead, Cousins explained that microtransactions are more profitable.

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  2. Kibaruk

    Kibaruk TechSpot Paladin Posts: 1,354   +109

    So... what will be different in BF P4F and BC2?
     
  3. pcnthuziast

    pcnthuziast TS Rookie Posts: 313

    I play the beta and it's really solid for a freebie. The controls aren't as tight as BC2, but all in all the gameplay feels right to me. The gfx are basic and as such the game should run just fine on hardware that's a few years old. It's worth checking out if you haven't already!
     
  4. play for free is pretty much a remake of Battlefield 2 (2005). It uses Battlefield 2 maps and vehicles with Bad Company weapons. When I finally get to play it, it will probably be able to keep me busy until Battlefield 3.
     
  5. RaiDeR55

    RaiDeR55 TS Rookie Posts: 45

    I have played too.It does feel pretty solid for a beta right now.Flashbacks to BF2 days for sure..
    Should run on LTs ok with the graphics basic as they are..But you can crank them up to 1920x1200.
     


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