Free-to-play revenue overtakes premium revenue in the App Store

By Archean
Jul 25, 2011
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    In the old paid world of video games, success was measured by multiplying the number of units sold by the unit price, the traditional retail model. In the new world of digital games distribution, it’s all about how many players you can keep engaged with your free game, followed by how many compelling spending opportunities you can provide them.

    A good read, and IMO shows some interesting trends.

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