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FTC reissues warnings to search engines over paid results

By Shawn Knight
Jun 26, 2013
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  1. The Federal Trade Commission has reissued guidelines to search engines that highlight the importance of making it clear which results are genuine and which are cleverly placed advertisements. The original notices were delivered way back in 2002 but as the...

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  2. I have actually noticed over the years that the paid advertisement links have dissolved from a clearly labeled box, into the normal search results more and more. Do I care, not really.

    The only people that might, would be small businesses who are overshadowed by paid search results. For everyone else, the paid results are usually what they are looking for anyway I.e. facebook,twitter,etc.
     
  3. wiyosaya

    wiyosaya TS Enthusiast Posts: 230   +29

    Personally, I've noted that search results these days are very often oriented toward places you can buy what you search for. Do I care? Yes. Many times, I'm looking for information about what I search for, and not for a place to buy it. In that context, how many of the results are paid, all of them?

    Seems to me that search engines are just getting more oriented towards OR search results. With an OR search, you get a ton of crap that you still have to sift through and is often not relevant to what you are searching for.

    And yes, I know, you can put in stupid symbols like +, -, etc., to narrow down the results; that, in my opinion, makes the process far more complicated than it needs to be.
     
  4. Tygerstrike

    Tygerstrike TS Enthusiast Posts: 827   +93

    Wasnt there a time when you could search for something then activly find it on the first page?? I seem to recall looking up something a few years ago and seeing what I was looking for. Not 5 pages of ppl trying to sell me something. If I wanted to buy a product I would put in a keyword such as "Buy" or "purchase". As it stands when I have to look something up on the web for some elderly relative it takes awhile. Mainly because you have to dig through and find the INFORMATION.
     
  5. captaincranky

    captaincranky TechSpot Addict Posts: 10,727   +888

    TBH, you can fight back by using keywords designed to net informative results, instead of commercial results.

    For example, type in "Holy Grail Wiki", instead of "Holy Grail". Then, when you get the Wiki page for "Holy Grail", you can use the resource citations, as the search engine from there on.

    In spite of SEO charlatans and parasites trying to herd you to the store, you can still get valid results if you type more keywords in, and ignore Google's suggestions in the meantime. Because quite frankly, they just give you the same s*** ads,in a different order.
     
    cliffordcooley likes this.
  6. cliffordcooley

    cliffordcooley TechSpot Paladin Posts: 6,000   +1,502

    lol

    Including "wiki" in the search parameter is a tactic, I use quite often. :)
     


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