GameStop acquires Spawn Labs and Impulse

By Emil
Apr 1, 2011
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  1. GameStop has announced the acquisition of Spawn Labs, a streaming technology company, and Impulse, a subsidiary of Stardock Systems and a leader in digital distribution (think alternative to Steam). The Impulse acquisition is subject to customary closing conditions and is expected to close in May 2011.

    Read the whole story
  2. Raswan

    Raswan TechSpot Enthusiast Posts: 279

    Smart move GameStop. Surprised you did it at this point, and even more surprised BB didn't try to beat you to it.
  3. Vrmithrax

    Vrmithrax TechSpot Paladin Posts: 1,284   +230

    Considering Gamestop's majority focus in consoles, have to wonder if they can get the Impulse distribution model working on those as well. It might eat at their sell/resell model, but as digital delivery becomes more popular, they are going to lose money there anyhow. Wouldn't hurt to be leading the pack and generating revenue from it, rather than being slowly devoured by the pack. All depends on just how forward-thinking they are, I suppose.
  4. Raswan

    Raswan TechSpot Enthusiast Posts: 279

    Agreed. If anything is clear from Steam's success over the last year, especially, it is that digital delivery is going to be a major player in the future. Wouldn't be surprised to see most pc and console manufacturers, as wireless continues to grow in presence, strength, and reliability, to become mainly digital in the next 5 years. For all of the cloud's other shortcomings, it sure is nice to be able to play your games/chars on any console or pc.
  5. Relic

    Relic TechSpot Chancellor Posts: 1,392   +16

    Looks like GameStop finally took its head out of the sand which is great for them, however I am shocked that Impulse would be the one to sell itself. It's one of the best digital distributors out on the market that looks out for the customers first. I hope this doesn't change down the line as GameStop is by no means a friend of consumers or even PC gamers. The only good I can see coming of this is a wider selection of games on Impulse with better sales as Gamestop carries way more clout than Stardock.
  6. TekGun

    TekGun TechSpot Enthusiast Posts: 156   +11

    This is exactly what I thought, I don't mind having Impluse on my system, I'm not sure I want GameStop on my system though.
  7. madboyv1

    madboyv1 TechSpot Paladin Posts: 941   +42

    This very much, though I only have "4" games on Impulse, so I am not sure if it will ultimately make a difference for me.
  8. LNCPapa

    LNCPapa TS Special Forces Posts: 4,273   +258

    Relic - I had to read that first sentence of yours four times before I could force myself to stop subconsciously replacing from where they should remove their heads.
  9. MrAnderson

    MrAnderson TechSpot Maniac Posts: 488   +10

    Gamestop really did not need to make a move since they make most of their bucks from resale of games and accessories.

    They could wait for others to deveolpe and then buy them out, which is also a rational busines tactic if they are good at managing the integration of assets and employees. Moreover, the fact that many big players... Amazon, Walmart, and Bestbuy are now offering there own buy back business models to cut into their bread and butter does make now a good time to strenthen their relvancy in the digital space as it continues to grow.

    IMHO, I still think that digital will dominate in the near future. It truly depends on where game consoles, ISP bandwidth, storage cost and reliability, and user acceptance end up in the next decade. I don't - not - see digital moving forward and the market growing market. Android and other open pc and mobile app market places being a new driving force. If the rumors are right and Windows 8 follows suite with Apple's OSX based App store, this will definitely be the case in further driving not only software, but digital games purchases on services like steam. Hopefully Windows will support a standard for how the apps/games are installed and provide an example to the app store on how to integrate in the Windows environment.
  10. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,105   +18

    "Impulse::publisher- allows publishers to manage all aspects of their game with powerful real-time reporting and management tools."

    This makes me think of when Amazon deleted whatever that book was off everyone's Kindle.
  11. treetops

    treetops TechSpot Evangelist Posts: 1,651   +51

    I will never shop at gamestop again they would not honor there receipt when I returned a none working game to them. I instead had to go to walmart and pretend I lost the receipt and got my money back no questions asked.
     
  12. ET3D

    ET3D TechSpot Paladin Posts: 957   +30

    There's a good chance that Impulse wasn't making lots of money. As a store it's nothing special, and most of the time the reason I hear for buying there is dislike for Steam. I don't think that's good enough to keep a store afloat. I bought a few games there, but I buy orders of magnitude more at Steam, because of the deals.

    I hope that under GameStop Impulse will be able to become more competitive.
  13. Relic

    Relic TechSpot Chancellor Posts: 1,392   +16

    According to Stardock's 2010 Customer Report, Impulse is the most profitable unit they have by far even though their last game Elemental did so poorly. It appears that Brad Wardell decided it was time to move out of the digital distribution business as he never had any true desire to do it in the first place. There is a good Q&A on Destructoid with Brad about Impulse too, that is a bit more enlightening. Either way I'm still disappointed that Stardock decided to sell Impulse, especially to a company that has such a bad reputation among PC gamers. I guess I'll give GameStop the chance to prove itself first since the Impulse team is still running the show, however any negative policy changes and I'm gone for good.


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