Google agrees to buy another display ad company

By Jos
Nov 24, 2009
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  1. Google has spent a fortune perfecting their display advertising efforts in recent years. Since acquiring DoubleClick in 2007, the company has released a number of new features to improve its technology, and just recently they agreed to plunk $750 million for AdMob and strengthen their presence in the mobile arena. Now, for the second time this month, Google is pulling out the checkbook to grow its advertising empire.

    Read the whole story
  2. matchu

    matchu TechSpot Enthusiast Posts: 111

    It's getting creepier and creepier how much Google and technology in general can 'learn' about you.... Google is great and all, but still. very creepy.
  3. Adhmuz

    Adhmuz TechSpot Paladin Posts: 899   +99

    I'm still looking forward to the day advertisement gets projected into our dreams, then things will start to get creepy. This on the other hand is just another evolutionary step in web based advertisement.
  4. Basher

    Basher Newcomer, in training Posts: 54

    @matchu, I agree. I've been running NoScript on Firefox for quite a while now and it is amazing how many websites you go to and see Google-Syndication, Google-analytics, Google-this, and Google-that. I block them for the most part, but some sites are stingy and have features that don't work unless you allow them to collect your data.
  5. fref

    fref TechSpot Enthusiast Posts: 153

    I, for one, don't really care about targeted ads. I don't try to block them, I just ignore them. Who cares if some computer notices that I live in a particular area and sends me an ad that's a bit more relevant to me? Until ads can dig into my bank account to see if I can afford a Ferrari or a Ford, I'm not really worried.
  6. Puiu

    Puiu TechSpot Addict Posts: 1,036   +91

    I wonder what Yahoo will do after Google acquires Teracent. They already aren't very well (actually not well at all) in the ads department. But is this legal? (I smell a law suite just like intel's)

    @adhmuz: monthly payments for add free dreams? ^_^
  7. it doesn't matter how 'intelligent' they make the ads, i still won't be clicking any. I haven't purposely clicked an online ad in my 12 years of using the net.
  8. swilllx2p

    swilllx2p Newcomer, in training Posts: 133

    A couple things I think of when I read this ad. First being...how many companies and things in general are google going to buy out? I mean seriously, I think they're growing money trees. Second, I don't mind the targeted ads either like someone else said..I'm not clicking on them, back to the article though, I don't really care if ads get better designs either...i mean...its only a matter of time anyways..everything progresses like this usually.

    Third, One thing i do very much mind are those adds that like to cover half your web browser after you move your mouse over them(some seem to expand regardless), and then you have to click close to get them out of what your trying to read/look at. Some don't even have a close button or hide it, Ads like that do no more then make me angry and want to personally not buy their products for irritating me with there intrusive ads.
  9. paynetrain007

    paynetrain007 Newcomer, in training Posts: 86

    Google is going to buy out the world.
  10. lupinnktp

    lupinnktp Newcomer, in training Posts: 44

    google is gaining too much too fast that it is over-shadowing its competitors. Googlisation on the way.
  11. BlindObject

    BlindObject Newcomer, in training Posts: 446

    I think google knows more about me than my girl friend does, lol! I wonder if they literally pull out a checkbook and put down those mammoth numbers on it and hand it over to the seller.
     
  12. Deso

    Deso Newcomer, in training Posts: 130

    Well this was totaly unexpected, It's annoying that almost every single site you are on are associated with google ad's somehow, and I personally hate the google-anayltics.com scripts run on every site and googleapis.com
  13. danteoz

    danteoz Newcomer, in training Posts: 41

    I haven't seen an add in a while. Addblock plus in firefox works real nice
  14. sky_could_fall

    sky_could_fall Newcomer, in training Posts: 17

    Google is somehow a "good" big brother. No one looks on them like they look on MS.
  15. yorro

    yorro TechSpot Enthusiast Posts: 245

    And to think that Google never gets paid with tons of free apps they put out.
  16. DJ83

    DJ83 Newcomer, in training Posts: 32

    I don't like ads, but think this it is a good idea to target by region. I just hope that these new ads don't hog the bandwidth in developing countries still on dial up.
  17. levar

    levar Newcomer, in training Posts: 232

    you know it right? I'm pretty sure will continue this partnership, whats there to lose.
  18. lfg18

    lfg18 Newcomer, in training Posts: 86

    I think google is growing at a frightening rate, we will soon have two microsofts, the bad thing is that google has its maps and its search engine, so that means they have better access to your info that any other private company...
  19. jerry53

    jerry53 Newcomer, in training Posts: 27

    well my comment may be strange but i think that it is better that ads better suited for our prefernces and geographical areaare processed other than some random ad saying that i need more spice in sex life and should subscribe to their services those kind of ads make me mad and when i open some websites ads arise in such a way that makes you want to pull your hair out like yahoo and their gm car adverts.
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