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Google's proprietary AdID may replace third-party tracking cookies

By Shawn Knight
Sep 18, 2013
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  1. The days of the traditional tracking cookie appear to be numbered as Google is reportedly planning to launch its own proprietary tracking technology called AdID. Such a move could have serious consequences on the $120 billion per year digital advertising...

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  2. RenGood08

    RenGood08 TS Booster Posts: 191   +13

    Well...favorite part of this article? Cookie monster. =D
     
  3. cliffordcooley

    cliffordcooley TechSpot Paladin Posts: 6,270   +1,553

    Whether it be a figment of my imagination or not, my tin hat is ringing!
     
    RenGood08 likes this.
  4. Railman

    Railman TS Enthusiast Posts: 667   +96

    It would have interesting to know if there are any privacy concerns with their new tracking method. Google seems intent in collecting even more information on everyone in the world.
     


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