Microsoft is happy to announce that pre-orders for the highly-anticipated Xbox 360 exclusive Halo 3 have surpassed even the most optimistic expectations, setting records at almost every retailer.
Although it is still hard to believe that the launch of Halo 3 will shatter the record established by The Burning Crusade (World of Warcraft’s expansion, launched on January 17 this year) which has sold more than 2.4 million copies in the first 24 hours of availability, it’s clear that the Xbox 360 exclusive will be by far the most successful launch for the platform.
Today, Microsoft Corp. announced that preorders in North America for the highly anticipated title have exceeded the 1 million milestone. In addition, Microsoft unveiled the first details of upcoming promotions from leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast and Burger King Corp.
The popularity of the Halo franchise has also attracted major retailers worldwide, since the release of Halo 3 is similar to the release of Hollywood blockbuster (Microsoft’s PR machine worked pretty well this time…)
Best Buy, GameStop and a bunch of other major MS partners for the H3 launch have registered combined pre-orders that top 1 million units, which is certainly a premiere for the Xbox platform, and probably a record for other gaming platforms too.
Halo 3’s launch revolves around the number 3 and Microsoft thought this is a good occasion to triple its revenues by offering gamers three versions of the game.
