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Intel to rebrand select Atom processors as Celeron / Pentium chips

By Shawn Knight
Jun 3, 2013
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  1. What do you do when a product line continues to evolve yet is still haunted by its past? You rebrand it, of course. That’s exactly what Intel is doing with the latest Atom processors – electing to brand select Silvermont...

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  2. tipstir

    tipstir TS Ambassador Posts: 4,715   +89

    ATOM Inside scares customers away.. So someone had idea lets say Celeron (aka no release) into the test devices now.
     
  3. cliffordcooley

    cliffordcooley TechSpot Paladin Posts: 6,254   +1,550

    Right, lets rebrand to another name thats haunted by its past as well. I believe, they would have been better off giving it the i1 moniker.
     
    avoidz, misor and EEatGDL like this.
  4. tipstir

    tipstir TS Ambassador Posts: 4,715   +89

    Just call it Intel inside there. Brand the chips as SXC, DXC or QXC. All anyone cares about it the performance angle.

    Example:

    SXC = Single Xtreme Core
    DXC = Dual Xtreme Core
    QXC = Quad Xtreme Core

    If they really wanted to do this right.
     
  5. Even celeron and pentium brands are really slow, I dont know why the ppl should chose pentium or celeron pc, laptops or even tablets or phones, the performance is ridiculous
     
  6. EEatGDL

    EEatGDL TS Booster Posts: 295   +50

    Rebranding from Atom to Celeron is like rebranding from Edsel to Ford (I was about to use Merkur, but it was too luxurious for the analogy) instead of Lincoln. Maybe i1 is too much for it, but I think simply using the brand "Core" [something] would help it a lot more than Celeron or Pentium.
     
    cliffordcooley likes this.
  7. JC713

    JC713 TS Evangelist Posts: 7,062   +919

    Whenever I see Atom, I think slow. This is a good choice. I think Intel should get rid of the Celeron brand since some ultrabooks will begin to eat into the budget sector ($500).
     
  8. dikbozo

    dikbozo TS Enthusiast Posts: 106

    When I see 'Atom' I think underwhelming, under performing and overpriced.

    When I see 'Celeron' I think underwhelming, under performing and overpriced.

    When I see 'Pentium, I think old, Socket 5 and overpriced.

    Seems to fit the overall intel pattern.
     
  9. cliffordcooley

    cliffordcooley TechSpot Paladin Posts: 6,254   +1,550

    Exactly, that would be competition with AMD.
     
  10. Atom = Ford Escort = Crap;
    Celeron =Ford Escort GT = Crap Deluxe.

    New branding and a clean break from the past is definitely in order.
     
  11. tipstir

    tipstir TS Ambassador Posts: 4,715   +89

    Intel Engineer had told me once about the Intel Celeron = No Release Chips, but Intel still tries to sell defective CPU anyway and disable the defective features. Thus you have Celeron. You get a good CPU for less, might have less L2 Cache or some other feature like GHz speed is less an etc.
     
     
  12. PC nerd

    PC nerd TS Booster Posts: 327   +38


    The Pentiums G860 or G2020 are actually really decent CPU's. Fantastic price/performance.
     
  13. JC713

    JC713 TS Evangelist Posts: 7,062   +919

    Yup, it is a great price.
     
  14. avoidz

    avoidz TS Maniac Posts: 454   +54

    The "Celery" brand? Is it April 1st?
     


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