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Japan's Rakuten acquires Viber messaging app for $900 million

By Jos
Feb 14, 2014
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  1. As mobile messaging apps continue their rapid rise in popularity, Japanese e-commerce giant Rakuten has announced plans to buy its way into the action by gobbling up Viber for around $900 million in cash. The deal should add over 300...

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  2. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,648   +521

    "The app offers a comprehensive feature set, including text messaging, group chats, hold to talk voice messaging, free voice and video calls between Viber users, as well as low cost calls to regular phones"

    So essentially everything I can already do with the standard feature set included on my phone and monthly plan. I'm going to assume the last couple of features use data hence the "low cost call to regular phones" Or you can just use your phone as it was intended to be used, as a phone to make calls which your plan should already cover... Is this just an obsession I don't have, the need to have redundant apps, especially those linked to sites that sell discount merchandise.

    "Live interaction is going to be critical for all Internet services"

    I was under the impression it already was implemented, most sites have a 1-800 number you can call at anytime or even messaging support, just a little behind the times on that one. Also shouldn't there be concerns of tracking and forced advertisement now that an e-commerce site has acquire a rather large base of users.
     
  3. H3llion

    H3llion TechSpot Paladin Posts: 1,254   +222

    Calling international. Goodluck getting ripped off through the roof with your standard feature. This, Skype or any other similar app makes it easier to get in contact with your family, friends or other beings across the world rather than paying the mobile fees when calling abroad.

    Not a fan of this app but it has its uses.
     
  4. misor

    misor TS Evangelist Posts: 1,163   +197

    I sometimes use viber for free calls/texts thru wifi internet. when some calamities (typhoon and earthquake) struck the philippines last year resulting in mobile communications disruptions, viber's usefulness become apparent. free viber service was supplemented with viber offering its premium service for free for a few days.
     
    waqasr likes this.

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