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Jony Ive said to be pushing for a 'flat design' in iOS 7

By Shawn Knight
Mar 22, 2013
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  1. Apple announced a major management shakeup last October that saw senior vice president of industrial design Jony Ive replace Scott Forstall as head of the human interface teams. Most believe this move would ultimately lead to a redesign of iOS...

    Read more
     
  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 3,425   +822

    And that's exactly what'll be. Flat!!!
     
  3. psycros

    psycros TS Booster Posts: 762   +252

    Why would Apple get on the no-style, anti-design bandwagon? Haven't they learned anything from Microsoft's mistakes?
     
  4. SammyJames

    SammyJames TS Enthusiast Posts: 168

    Flat? What does that even MEAN?! Well, here are some of my ideas on the subject:

    - Affect-flat: :) will change to :|

    - No (more) carbonation!

    - It will no longer be able to map the eart-- uh -- wait a second...

    - One price point for everyone (yeah, right...)

    - What the thing will end up being once you've tried to use it for about ten minutes...

    - What the Brits call it -- because it's about the same monthly rent as one...

    - Like the desert -- flat, dry, and featureless

    - Like the tops of the heads of the engineering team...

    - Like Apple's next quarter...

    - Like my current emotional state
     
  5. SammyJames

    SammyJames TS Enthusiast Posts: 168

    Oh, jeez. Well, here's what was supposed to have ended up in my last message.

    - No (more) carbonation!

    - It will no longer be able to map the eart-- uh -- wait a second...

    - One price point for everyone (yeah, right...)

    - What the thing will end up being once you've tried to use it for about ten minutes...

    - What the Brits call it -- because it's about the same monthly rent as one...

    - Like the desert -- flat, dry, and featureless

    - Like the tops of the heads of the engineering team...

    - Like Apple's next quarter...

    - Like my current emotional state[/quote]
     
  6. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 3,425   +822

    It seems to be the in thing. Android's the same. I prefer a flashy interface myself but is it necessary? It's kinda like asking why the new S4 is mainly plastic & not exotic metals? I think I may have the answer... to keep prices in check. I'm not sure if the same rule applies to an OS though.
     
  7. yRaz

    yRaz TS Maniac Posts: 1,037   +158

    I think part of the reason why apples market share is slipping in the mobile market is that people are just getting tired of looking at it. It hasn't changed since the first iPhone and in many ways, the iPod video/nano. I don't know how long people can look at IOS, but for me it was about a year on my first Gen iPod touch. For now, though, I love the windows phone 8 minimalist monotone blockyness.
     
  8. Win7Dev

    Win7Dev TS Booster Posts: 376   +43

    Apple: "Hey look those guys at Microsoft came up with the idea of making flat looking buttons. Let's take that idea and try and make it seem like we came up with it and try to make it even more simplistic."
     
  9. windmill007

    windmill007 TS Rookie Posts: 311

    I like easy no flashy os's myself and so do most people. Case in point is windows 8 they went all flashy and its bombing. I think this guy knows what is doing. I'm personally happy with my very functional and non crashing same old iPhone. If you all want change switch to android. I think some of you play on these things to much
     
  10. RH00D

    RH00D TS Addict Posts: 412   +106

    Huh? Windows 8 is very flat and simple both on the desktop UI and Modern UI. Just compare the Windows 7 desktop UI to the Windows 8 desktop UI.
     
  11. St1ckM4n

    St1ckM4n TS Evangelist Posts: 3,479   +624

    Too late, Apple. A 'flat' iOS should have been released with the iPhone 4. The actual device is a whole lot 'flatter' than the rounded shape of the previous generations.
     
     
  12. TS-56336

    TS-56336 TS Addict Posts: 609   +108

    Windows phone does have a beautiful GUI, but it just doesn't have the app support for me to be willing too buy one. (To be clear, not a fanboy, about to switch from iOS to Android this weekend)
     
  13. RH00D

    RH00D TS Addict Posts: 412   +106

    Have you considered how much you even use apps on your phone? I've been using a Lumia 800 with WP 7.5/7.8 since Sept. 2012 and I find that the built-in functionality/apps are enough for me. Although, I'm not really much of an "app" type of person anyway.
     
  14. avoidz

    avoidz TS Maniac Posts: 454   +54

    Does this mean every other phone maker has to make "curved" devices because Apple will own the patent on "flat"?
     
  15. St1ckM4n

    St1ckM4n TS Evangelist Posts: 3,479   +624

    Don't know if it's just me, but I already considered the GUI to be pretty 'flat'. All there is to it is skeuomorphism (it's flat..) and that stupid attempt to make everything glossy. It's a 7 yr old concept, and it shows - therefore it's 'flat' to me.
     


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