A spec is available long before it's officially finalized. Usually as much as 90% of the spec is ready years ahead of the final stamp of approval. Especially since the electrical portions of the spec are one of the first things finalized, Intel could easily have incorporated the USB3 hardware into the chip early on and left the firmware & software for later. You're making an awful lot of oversimplifications, but that's forgivable since you've not worked in the industry.
The unfortunate fact is that Intel plays a dominant role in the PC sector. It's hard for the other players to move forward without alot of risk when Intel doesn't support a standard. Not impossible or unprecedented, but it's rare and only when Intel makes a brain-dead business decision (see SDRAM vs Rambus). Looks like you have some background in computers, yet you overlook some of the most basic things. I guess you're just trying to prove you're right regardless?
1 Watt is alot in a laptop's power budget. Seriously, ask any laptop product manager whether they'd be willing to add an optional chip that sucked down 1W and they'd probably laugh at you.
