Microsoft has asked the US Patent and Trademark Office (USPTO) to reject Apple's application to trademark the term "App Store" because it is too generic. Apple applied for the trademark in 2008. Today, Cupertino uses the term to refer to stores for apps that can be downloaded for the iPhone, iPad, iPod, and most recently, the Mac.

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App is an abbreviation of "Application", which in this context is a computing term, you cannot patent that.

Pains me to say things, but I agree with M$ in this case. Does seem like a rather generic term to trade mark.

I'll agree with that...I also agree with Microsoft.

Bear with me, but Apple applying to trademark "App Store" sounds similar to if Toyota or Honda hypothetically applied to trademark "Hybrid car/vehicle". Sounds dumb to me for USPTO to consider such a trademark. =o

I agree with MS on this. It's like saying "shoe store" in how vague and generic the name is.

Throw an "Apple" or "iTunes" in front of that name and I think Apple has a store name that they should be legally able to trademark.

Apple your dumb

If they called their iOS apps iApps and named it the iApp Store, then it ceases to be generic. However, App Store is just as generic as everyone has been commenting. There's a reason why Apple keeps getting rejected for the trademark.

This is to funny. Let us see what Microsoft names things:

Windows, not generic at all.
SQL, not generic at all.
Exchange, not generic at all.
Office, how could you even consider this being generic.

...oh Apple. When will you learn that you aren't all that and a bag of chips? The world has not, does not, and will not revolve around you. You can't control everything like you want to do.

Hey other guest above. In trademark laws you can trademark a name like that when it is a generic term used to brand something that is not related to the generic term. So Windows for an operating system is an acceptable trademark because it refers to the graphical windows of the operating system.

People using the name for something in an unrelated business can still use the term.

@Madboyv1 - Using a term in a name like "Hybrid" describes the product, this is not patented, if honda were to try and patent that so no one else could use it, that patent would be rejected.

@Madboyv1 sorry I missread your post, you are correct

All of which have the Microsoft tag before it. Arguments need a foundation, using this will help yours improve.

so they just want to call it "App Store" and not "Apple App Store". Microsoft just does not want Apple to use a generic name they wanted to put behind Microsoft. What's up princeton, you're pretty slow today (poor Microsoft Fanboy).

Really? (Writed in Microsoft Windows 7, whit my Microsoft Keyboard and clicked "Post New Reply" whit my Microsoft mouse).

If people dont say Microsoft before Microsoft products is because they are used to do so, but in the papers is writed whit Microsoft at the start.

Anyone who will side for Microsoft in this article is just an Apple hater.

Think of it.

MS also have done this in other products.


They are just asking for reader's sympathy for being scooped by apple in the mobile industry.

well just have alook what m$ trademarks

http://www.microsoft.com/about/legal/en/us/IntellectualProperty/Trademarks/EN-US.aspx

but im pretty sure they have Microsoft [insert MS product here] as their product names

So basically, I'm going to look biased being a Microsoft fanboy, but I believe Microsoft are in fact in the right here.

The problem with Apple, is that they seem to think that everyone loves them, that they're the best, and that they own the industry.. and while many are switching to or love Apple, there is still a large number of users who despise Apple's marketing techniques, have a passion for Microsoft, or even simply can't do the required job on a mac; in this, there way of going about things is ludicrous.

One day, they'll either have done the right thing, and somehow gained all the user base (I suppose the way Facebook took over MySpace), or hopefully diminish.

Their products have become nothing but a fad or fashion accessory, and it'll be good to see them cool it down somewhat.