Microsoft enters comparison shopping market

By Phantasm66
Oct 12, 2004
  1. Microsoft will announce the launch of, a new service which will provide a means for users to "discover a world of products that work with Windows". This is a nice way of saying that it is nothing more special than a comparison shopping tool, which will help users to find information about virtually any software or hardware that works with recent versions of Microsoft Windows.

    First impressions are that product descriptions are rather simple and lack the marketing language that might be expected. Microsoft have said that the company does not aim to compete in the comparison shopping market, a segment which traditionally has been covered by firms such as, Bizrate, Yahoo Shopping and MySimon.
  2. Mictlantecuhtli

    Mictlantecuhtli TS Evangelist Posts: 4,345   +11

    Of course not. They don't aim to compete in any market they enter.
  3. mrchu

    mrchu TS Rookie Posts: 42

    haha damn right they dont! the only positive effect of this I suppose is enhanced effort on other comparison sites, in order to remain viable in the comparison market
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