Microsoft Surface sold fewer than 1 million units in Q4 2012

By Rick
Jan 14, 2013
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  1. captaincranky

    captaincranky TechSpot Addict Posts: 10,400   +832

    The only ad campaign on TV worse than M$'s dancing fools for the Surface, are the dancing a**holes of "We Buy Any Car.com.

    But sadly, it isn't by much. They're probably from the same ad agency. Or a bunch of stiffs they picked up by referrals from Washington State Unemployment.

    As for the Surface, the credit cards stay safely in the wallet, and the TV remote's "mute" button, stays ever at the ready.

    As for, "webuyanycar.com", they get the channel changed immediately by, "posthaste.org/pronto"
  2. davisjaron

    davisjaron TechSpot Member Posts: 79

    Here's my opinion on why it didn't do so well:

    First, most people want the Pro version, not the RT version. People don't want a "full windows experience" without the "full windows experience." Only being able to install apps from the microsoft app store cuts the usefulness of the tablet.

    Second, lets be honest, this tablet is expensive. The market is going for the most powerful low price tablet. The windows tablets, while fairly powerful, are not inexpensive by a long shot. They are the price of a full fledged laptop, or more expensive in many cases. For the price of the tablets, most customers would prefer a laptop with windows 7.

    Last, the tablet experience is great, but the general market isn't your standard tech savvy person who knows what they want. The majority of the market will want to have hands on experience with something before they buy it. Being that the official windows tablets are only sold through microsoft stores, generally speaking, the standard person won't buy it.
  3. avoidz

    avoidz TechSpot Maniac Posts: 454   +54

    Too expensive and too late to the market. Pro is the only one worth getting, and at those high dollar prices a laptop is a better choice.
  4. Julien

    Julien TechSpot Member

    I am not surprised on the # of surfaces sold. These products were virtually no-where in major retail stores across Canada up until a few weeks ago. Now I am finally seeing them in big box stores. I hope they do well, they are well made and gorgeous products.
  5. ViperSniper2

    ViperSniper2 Newcomer, in training Posts: 49

    Sorry, but being the largest software company in the World, who's Market Cap once exceeded Apple's certainly doesn't make them "DUMB"!

    Remember there were NO Windows 8 Devices, let alone Microsoft Surface products not even two months ago. Even Apple's iPhone took awhile in a highly competitive market to get established. Their iPads got the old fashioned Big Brother Push off for it's success. Microsoft is so lucky in that regard. But... it only takes a modicum of intelligence to see this could all change very fast and why in the World should Microsoft turn to giving their products away so early in the game?

    Sorry..... but I still have many friends who are planning to buy Windows 8 Tablets and they include some who are more interested in having full desktop productivity, rather than a purely consumption device! ....and I'm also one of those people who'll stretch my Windows 8 Free Ride out as long as I can before throwing down my cash to finally make a purchase! .....so come next month, we'll see Real Buyers coming out of the woodwork before the discounts get killed! ;-P


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