MoPub: Apple's UDID policy costs iOS developers 24% in ad revenue

By Rick
Apr 27, 2012
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  1. MoPub, a mobile ad company, claims that Apple's policy of rejecting ads which utilize unique device identifiers (UDID) is resulting in an ad revenue loss of 24 percent for iOS developers....

    Read the whole story
  2. lawfer

    lawfer TechSpot Paladin Posts: 1,272   +90

    I don't get the purpose of this sentence.

    Firms say iOS is more lucrative than Android, to Google, not developers (although that would probably be true, but it still carries no correlation to the former statement). I fail to see the "unless" here.

    Ahem, paraphrasing:

    Although it's known Google makes more off of iOS than from Android, some developers may feel a little sore (you know, as in, they wouldn't feel that way unless Google making more money off of iOS wasn't indeed the case) after hearing they are actually losing nearly a quarter in ad revenue... Wait, in contrast, why would developers feel any better knowing Google makes more off of Android? You following what I'm saying?

    Sorry if I sound like an ***, but I'm a grammar Hitler. >.<
  3. Rick

    Rick TechSpot Staff Topic Starter Posts: 6,304   +52 Staff Member


    Don't worry about being a grammar Hitler. We all make mistakes and hopefully learn from them. I'll be the first to admit that's a poorly constructed sentence... one of many I type every day. :)

    Additionally, the link I included was confusing. I actually intended to link to this, which explains that developers generate more revenue selling their apps on iOS than they do on Android.

    With that in mind, I then wanted to explain that even though developers may make more money with iOS than Android, they may still be miffed by the fact that ad revenue is 24% lower than it could be.
  4. This is a good thing. The ad *****s are trying to grab the cell market. Think how screwed things will get if you start getting sales calls on your cell phones. Or with apps. Apple is doing the right thing. Unlike microsoft with akamai. They have spam built into windows. The 127.0.0.1 loop thing. That serves all your adds. Microsoft is in bed with all spam and it is kind of laughable when there are articles abbout how microsoft fights spam and takes bot nets off line. You mean the one they don't get sales shares from?
  5. psycros

    psycros TechSpot Booster Posts: 670   +202

    Don't forget that nearly half of all Windows malware relys on back doors that Microsoft put there so they and their partners could spy on you. Screw the advertisers and the ad mongering devs. I'd sooner pay for apps than give away my privacy and never see a web search where the results weren't hopelessly skewed.


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