That really isn't true in the US. The CM Hyper 212 has been a promotional football, with prices descending to as low as $15.00 USD. After a slew of good reviews, Newegg tried to extort $59.95 for it, but Microcenter's price remained at $24.95, on a walk in basis. In a minor thread hijack, I would like people's thoughts about the backplates on these heavy coolers. On my Gigabyte H-55 board, the Hyper 212's backplate covers two solder points. I appreciate that there is insulation on the plate, but I wonder if over time, and heating and cooling cycles, the clamping pressure will force the solder tabs though it, and cause a short....?