My thoughts on GPP.
1: Exclusivity
1a) GPP isn't exclusive at all
Conclusions:
- No downsides
- Improved efficiency of Nvidia graphics cards duo to improved co-operation between Nvidia and GPP partners.
- Consumer is more informed as to which add-in card and system partners are set up to make the best Geforce Graphics cards.
Evidence for: Nvidia Publically says "The program isn't exclusive".
Evidence showing one strickly can not work with both Nvidia and AMD, none.
1b)GPP Partners can still make Graphics cards with other companies but the gaming brand they use with Nvidia GPUs can only be used with Nvidia GPUs under the Geforce brand.
Conclusions:
- Seems fair since the reputation of the Graphics cards using Nvidia GPUs is tied to the reputation of the gaming brand.
It would seem unfair if the ROG brand using Nvidia GPUs for years were then to be used with AMD GPUs.
If ROG got a good reputation from the efficiency of the Nvidia GPUs it could then use that reputation to boost AMD GPU sales by using the same brand.
Keeping Geforce brand with Nvidia GPUs makes it more transparent. The AIBs and OEMs can still be consistent with the brand name used with AMD GPUs, in fact they are more likely to do so now, helping transparency.
-Unhealthy if the AIBs & OEMs are only allowed one gaming brand each and that has to be aligned with either Nvidia or not.
Of course then their brand with AMD just has to not call itself a gaming brand, but its still bad. Either way there are zero hardware or software limitations, only branding.
Evidence:
Nvidia: "This transparency is only possible when NVIDIA brands and partner brands are consistent."
Nvidia: "They see the benefit of keeping brands and communication consistent and transparent."
ALLEGEDLY-> Kyle: "its partners must have its "Gaming Brand Aligned Exclusively With GeForce." <- ALLEGEDLY
He doesn't prove this, he has no facts to back it up and has no on the record interviews.
Its an unsubstantiated claim from someone who claims his "lawyers have signed off on going forward", who claims to have "read documents with this requirement" that is "the The crux of the issue with NVIDIA GPP"
and yet he does not provide any documents to prove it. It is within his own interests to share any facts or on the record information he has and yet he hasn't shared any, it is also within his interests to leak new information and
get his article views. So Kyles claim may be untrue.
2: Transparency:
2a) Who is part of GPP?
No offcial answer yet.
IMO: Nvidia are probably waiting until AIBs + OEMs are no longer joing "fast" before making a public announcement of them all together for the sake of clarity and fairness. It puts less pressure on the OEMs and AIBs to decide quickly.
This would explain why the people Kyle approached couldn't talk about it, yet. There is probably a non disclosure agreement until the announcement.
(though Nvidia should probably have stated they would announce who is part of the GPP later so that witch-Hunt Journalists couldn't try to pressure them like Kyle is)
In the case where Nvidia are withholding an announcement until partners stop joining "fast" (which makes perfect sense to me and is common practise).
The OEMs & AIbs in the GPP would have agreed to not leak any information on this until after Nvidia have made an announcement.
-This would make things more transparent then they were before GPP since AIBs & OEMs were working with Nvidia & AMD but the consumers were never told how they were co operating or how closely.
-This seems like the first formal announcement of who is helping who, how and by how much rather than all of it being done under the table away from the consumers eyes.
-If they do announce the GPP partners it should be more clear what versions of GeForce Graphics cards to buy. Tranparency incoming I would guess.
2b) GPP providing transparency on how Nvidia and its partners co-operate.
Conclusions:
- Should improve the quality of GeForce graphics cards.
- This may help consumers have more clarity on the specs of the different GeForce Graphics cards from the different GPP partners
- Perhaps different AIBs & OEMs will specialise in different areas giving the consumer more effective choice within the GeForce line-up
Evidence:
Nvidia "GPP partners will get early access to our latest innovations, and work closely with our engineering team"
Nvidia "full transparency into the GPU platform and software they’re being sold"
I am seeing a lot of people reacting to this story with hate or distrust towards Nvidia after reading from Kyles article.
Kyles article included no on the record interviews or facts. Please think critically yourselves and form your own opinions. Imo Kyle was unprofessional and biased and seemingly his biases have effected others.
Kyles own conclusion negates his own article.
Kyle: "Before we go any further, in the effort to be as transparent as possible, we need to let you know that AMD came to us and presented us with "this story." AMD shopped this story with other websites as well.
However, with the information that was presented to us by AMD, there was no story to be told, but it surely pointed to one that was worth looking into. There needed to be some legwork done in collecting facts and interviews."
He then goes on to collect zero facts and zero on the record interviews to back any facts up.
Then he proceeds to present us with "this story" However, with the information that was presented to us by (Kyle), there was no story to be told. But then he tells us anyway since his aligned biases with AMD (or possibly money).
Feel free to check through yourselves for on the record interviews and proven facts.
Next up, the Monopoly argument:
Consumers don't like monopolies.
Nvidia have 85% of the gaming GPU market.
GPP can't be blamed for Nvidia having 85% of the GPU market. Nvidia have had ~85% of the market before GPP existed.
OEMs & AIBs are already putting themselves in a disadvantageous position if they do not co operate with the manufacturer of 85% of the sold GPUs, GPP doesn't really change that.
Since Nvidia take up 85% of the market, that means that 85% of the graphics cards may be improved by the increased efficiency of co-operation from GPP.
So statistically for GPU hardware this is probably good news, no?
My responses to the remaining arguments against Nvidia ive seen:
"Nvidia should invest a tonne of money into making better products":
In fairness Nvidia have already invested a tonne of money into making better products. That is why they make the best GPUs and why "aspects of their technology are ahead of the nearest competitor"
Hair works cripples AMD GPUs:
The Hair works argument seems fair. Was there any game that did not let one turn Hair works off?
AMD clearly concerned/shopping the story:
Well of course. 85% vs 10%, AMD trying to tarnish the reputation of their competitor.
Competition is healthy. With 85% vs 10% Id say competition is not healthy in the GPU market. If your meant in general, yes I agree, hence why consumers don't like monopolies.
Nvidia "let" AMD optimise graphics in PUBG despite Nvidia being partners with PUBGs developers and Nvidia having more money. Which is some evidence for them allowing competitive fairness despite having the means to prevent it more.
Which is extra relevant since PUBG is hugely popular and is a large part of the market gap between Nvidia and AMD.
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"1b)GPP Partners can still make Graphics cards with other companies but the gaming brand they use with Nvidia GPUs can only be used with Nvidia GPUs under the Geforce brand.
Conclusions:
- Seems fair since the reputation of the Graphics cards using Nvidia GPUs is tied to the reputation of the gaming brand.
It would seem unfair if the ROG brand using Nvidia GPUs for years were then to be used with AMD GPUs."
What?! ROG isn't an Nvidia brand, it's an ASUS brand. You're claim here is ridiculous as it's been used with AMD for years.
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"Keeping Geforce brand with Nvidia GPUs makes it more transparent. The AIBs and OEMs can still be consistent with the brand name used with AMD GPUs, in fact they are more likely to do so now, helping transparency."
/facepalm The Geforce brand has always been Nvidia only, that isn't even what this article is about.
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"Evidence for: Nvidia Publically says "The program isn't exclusive"."
That isn't evidence, otherwise Charles Manson would have gotten away by simply making an untrue statement. Can you imagine if public statements = evidence?
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"-Unhealthy if the AIBs & OEMs are only allowed one gaming brand each and that has to be aligned with either Nvidia or not.
Of course then their brand with AMD just has to not call itself a gaming brand, but its still bad. Either way there are zero hardware or software limitations, only branding."
The article specifically states that the gaming brand have to be aligned with Nvdia. This is exactly what is happening. No hardware / software limitations? Yeah, that's a separate program called Nvidia GameWorks.
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"2: Transparency:
2a) Who is part of GPP?
No offcial answer yet.
IMO: Nvidia are probably waiting until AIBs + OEMs are no longer joing "fast" before making a public announcement of them all together for the sake of clarity and fairness. It puts less pressure on the OEMs and AIBs to decide quickly.
This would explain why the people Kyle approached couldn't talk about it, yet. There is probably a non disclosure agreement until the announcement."
Grasping at straws for Nvidia does not change the fact that this is the exact opposite of "Transparency".
Nvidia have already been caught lying that this program does not require exclusive brands when it does in fact.
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"Imo Kyle was unprofessional and biased and seemingly his biases have effected others."
Do you even have any evidence to support this claim? Coming from the guy who thinks public statements are "evidence", that's rich.
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"Kyles article included no on the record interviews or facts."
If you read the article, he very well did interview AIBs and got an anonymous statement.
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"Kyles own conclusion negates his own article.
Kyle: "Before we go any further, in the effort to be as transparent as possible, we need to let you know that AMD came to us and presented us with "this story." AMD shopped this story with other websites as well.
However, with the information that was presented to us by AMD, there was no story to be told, but it surely pointed to one that was worth looking into. There needed to be some legwork done in collecting facts and interviews.""
Where exactly is the negating part? AMD complained and Kyle did all the legwork. What, somehow AMD complaining makes the information he dug up invalid? BS.
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"Nvidia "let" AMD optimise graphics in PUBG despite Nvidia being partners with PUBGs developers and Nvidia having more money. Which is some evidence for them allowing competitive fairness despite having the means to prevent it more.
Which is extra relevant since PUBG is hugely popular and is a large part of the market gap between Nvidia and AMD."
This is ironic in 2 ways. First, you are putting out the idea that Nvidia in engaging in Anti-competitive measures by preventing AMD from being able to optimize for games, which is messed up and illegal. Second, that Nvidia should take credit for AMD's work. I doubt you have any proof that Nvidia "let" AMD do anything.
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