Nvidia Responds So AMD Can't Win: September GPU Pricing Update

[Burty117]

Here is where everybody got it wrong, it's all about the Benjamin's...

Yet all the AMD fans are telling me they're for the gamer? They create technology "for the gamer", Yet it's Nvidia spending the money on actually creating technology for gamers and AMD eventually catches up after copying whatever Nvidia created?

I get Nvidia have a way more money, but the AMD fans here keep telling me "AMD make true gaming technologies". Am I blind or maybe I've missed a few articles but, when was the last time AMD was creating "true gaming technologies"?

 

[VcoreLeone]

Yet all the AMD fans are telling me they're for the gamer? They create technology "for the gamer", Yet it's Nvidia spending the money on actually creating technology for gamers and AMD eventually catches up after copying whatever Nvidia created?

I get Nvidia have a way more money, but the AMD fans here keep telling me "AMD make true gaming technologies". Am I blind or maybe I've missed a few articles but, when was the last time AMD was creating "true gaming technologies"?

amd does a lot for the gamer too.
the console gamer specifically.
then push the same tech to pc's and advertise it as revolutionary

 

[takaozo]

Yet all the AMD fans are telling me they're for the gamer? They create technology "for the gamer", Yet it's Nvidia spending the money on actually creating technology for gamers and AMD eventually catches up after copying whatever Nvidia created?

I get Nvidia have a way more money, but the AMD fans here keep telling me "AMD make true gaming technologies". Am I blind or maybe I've missed a few articles but, when was the last time AMD was creating "true gaming technologies"?

The only thing that comes to mind is the "Vulkan" adoption and some open standards like FreeSync. But since the Hardware T&L only Nvidia has been pushing hard all new tech.
Somehow I fell that the new tech it's more and more Software based and soon maybe SaaS.
Like you pay for a generic hardware and unlock software as you want or need.

 

[KIAg1978]

I can't really understand the term new technology gor gamers ,I understand prices for gamers ,both companies are milking the so called " fans ",who cares about dlss or fsx or what ever ,when it comes to gaming the only thing that counts is how much money you need to spend for getting the hardware and especially the "new" hardware that has a performance uplift in all the variables, gfx, consumption,thermals, case space etc ,all the rest are blsht!! It is not a money maker it is a money spender !!so FAIR PRICES for all and not MILKING PRICES !!

 

[IREWolfman]

"However, in several other countries, we've noticed the pricing aligning closely with the $500 benchmark – the UK, France, and Germany are cases in point, particularly for the more affordable models." Google tells me that is incorrect. 7800xt is over 600€ in Germany and France and over 500£ in UK.

Pricing in Europe was €540 The cheapest are still €540+ then obviously higher spec models for more. £483.79 on AMD.com or €502 on Amazon. All depends on model available. So the pricing is correct. $500 never equals UK or EU pricing

 

[BigIrishLug]

For years hearing & seeing the comments about the GPU world that NVIDIA & AMD have created opened my eyes to the realization that they have most consumers cost brainwashed. An Industry can create a CPU with Graphic support for negligible costs. No name RTX 3080TI equivalent was €30, RTX 3090 was €31 in China a year & half ago. It's a graphics card.

 

[ShadowDeath]

Everyone getting up at arms over the article pricing claims. Meanwhile I'm just sitting here thinking through the comments thinking, "That's a lot of engagement, way to go Techspot."

 

[KIAg1978]

For years hearing & seeing the comments about the GPU world that NVIDIA & AMD have created opened my eyes to the realization that they have most consumers cost brainwashed. An Industry can create a CPU with Graphic support for negligible costs. No name RTX 3080TI equivalent was €30, RTX 3090 was €31 in China a year & half ago. It's a graphics card.

Excellent observation, can you make the prices go down so I won't have to sell my kidney to buy it?!

 

[wiyosaya]

Yet all the AMD fans are telling me they're for the gamer? They create technology "for the gamer", Yet it's Nvidia spending the money on actually creating technology for gamers and AMD eventually catches up after copying whatever Nvidia created?

I get Nvidia have a way more money, but the AMD fans here keep telling me "AMD make true gaming technologies". Am I blind or maybe I've missed a few articles but, when was the last time AMD was creating "true gaming technologies"?

IMO, when considering AMD, one should consider that they were led for years by a dolt (Rory Reed) that had no clue about technology and how to make it better. They had many years of trailing Intel for CPUs and NVidia for GPUs. Both, unfortunately, affected their income which must have adversely affected their R&D budget.

Then along comes Lisa Su. Unfortunately, the AMD she was given was a pile of and she had to deal with it. Yet, deal with it she did. I don't think that it is necessarily wise to think that they are still the same company that they were under Rory Reed.

Wisely, IMO, under Lisa Su's leadership, AMD targeted the server market with the Zen architecture. Gamers did not like it that their games did not perform much, if any, better than running on Intel. While this was happening, performance of AMD CPUs in the server realm equaled and now exceeds Intel's server offerings and AMD also offered things like more PCI-e lanes in the server space for the base cost of their CPUs where to get those extras from Intel, anyone wanting an Intel server CPU had to pay extra for a different version of their server CPUs and more PCI-e lanes. But in games, it is arguable that AMD has indeed caught up to Intel.

And now, AMD is taking a significant portion of the highly profitable server CPU market away from Intel - which leads to more profits, and by extension, more money that AMD can put into R&D and other areas like GPU development.

I think AMD is still playing its hand in GPU development. Even though their latest generation of GPUs still lags NVidia in many areas, they have, nonetheless, gained ground on Nvidia.

The TLDR; for my post? Don't count AMD out just yet. They were a sleeping giant languishing in the of dismal leadership and finally got a real leader that understands technology perhaps better than any other leader they ever had. It is making a difference, and I think we have only yet seen a small fraction of what AMD can and will do.

 

[HardReset]

Yet all the AMD fans are telling me they're for the gamer? They create technology "for the gamer", Yet it's Nvidia spending the money on actually creating technology for gamers and AMD eventually catches up after copying whatever Nvidia created?

I get Nvidia have a way more money, but the AMD fans here keep telling me "AMD make true gaming technologies". Am I blind or maybe I've missed a few articles but, when was the last time AMD was creating "true gaming technologies"?

What are those "Nvidia created technologies" actually?

What comes in mind are "Image quality trasher" DLSS and still pretty much useless RT (it was supposed to be very important 5 years ago). Neither of those are actually useful. More like subjective thing. Also DLSS is causing development slowdown since there is no need for better GPUs, just lower image quality.

AMD on other hand developed Mantle. Vulkan is basically renamed Mantle and DirectX 12 is basically Microsoft's implementation of Mantle. Now when Mantle is already about 10 years old, newest DirectX version is still 12. That also means Mantle is much bigger deal than DLSS or RT. Like it or not. In case you haven't noticed, today games utilize CPU cores much better than with DirectX 11. That's much bigger improvement that DLSS will ever be.

Also since buyers prefer to buy Nvidia anyway, no wonder AMD bothers to invest too much on GPUs. If you Really look what AMD has available on CPUs and GPUs, it's easy to claim that on CPU side AMD sells much better considering what they are offering. So yeah, why should AMD develop anything when buyers are not appreciating it anyway?

For your question why people defend AMD. Well, AMD is usually offering open technologies instead proprietary trash like Nvidia.

AMD often gets blamed for no reason. I'm still waiting for proof about drivers causing those famous black screen problems. That's just one example of what AMD does "bad" but really there is nothing solid, just Nvidia fanboys shouting. Not to mention Nvidia drivers are pretty much outdated compared to AMD.

Also there is also those who point out Nvidia superiority based on flawed information like Steam survey. We have seen countless times that Steam survey offers just trash information but because it gets so much attention, backlash is both justified and guaranteed.

Not to mention GPU market share where many sites totally forget that discrete share is not same as overall market share and claim Nvidia is leading on GPU market share despite AMD is almost at same level and Intel is miles ahead. That is nothing but stupidity and Nvidia fanboyism. Like on Steam survey case, backlash from AMD fans is both justified and guaranteed.

 

[emmzo]

Pricing in Europe was €540 The cheapest are still €540+ then obviously higher spec models for more. £483.79 on AMD.com or €502 on Amazon. All depends on model available. So the pricing is correct. $500 never equals UK or EU pricing

500$ = 468 euros. They said the price is aligning to that. So, false. I know we have 1$ = 1 euro for electronics because... Europe, but still false. So, anyway, great for Germany, UK or France if that is true, but in the Eastern Europe, AMD is treating us like crap. We have the card at over 600 euros. Maybe you can share a link where 7800xt is 502euros on Amazon in Europe. I could not find any under 580 euros on Amazon.de.

 

[Loadedaxe]

None of these cards are worth the pricing.

If everyone would start speaking with their wallets this **** would go back to normal.

 

[loki1944]

None of these cards are worth the pricing.

If everyone would start speaking with their wallets this **** would go back to normal.

Exactly. And for 1080p plenty of 5+ year old GPUs are still fine.

 

[thewelshbrummie]

"However, in several other countries, we've noticed the pricing aligning closely with the $500 benchmark – the UK, France, and Germany are cases in point, particularly for the more affordable models." Google tells me that is incorrect. 7800xt is over 600€ in Germany and France and over 500£ in UK.

@emmzo You're not factoring in that US prices do NOT include sales tax or VAT, whereas UK and European prices do. Otherwise you're not comparing like-with-like pricing.

Take the Sapphire RX 7800XT Pulse. It's the cheapest 7800XT listed on scan.co.uk at £489.98. That includes 20% VAT. Remove the VAT you get £408.32. Convert to US$ and you get... $499.70.

That card is currently $570 in the US. Assuming I got a card that is $500 like the AsRock Challenger, I'm looking at an extra $48.40 in sales tax for a total of $548.40 - the amount that would be charged to my bank account (as shipping is free).

That means that the HUB point that pricing is comparable is correct as the difference is based on local sales taxes and not price gouging because the sale is in a different country.

 

[loki1944]

@emmzo You're not factoring in that US prices do NOT include sales tax or VAT, whereas UK and European prices do. Otherwise you're not comparing like-with-like pricing.

Take the Sapphire RX 7800XT Pulse. It's the cheapest 7800XT listed on scan.co.uk at £489.98. That includes 20% VAT. Remove the VAT you get £408.32. Convert to US$ and you get... $499.70.

That card is currently $570 in the US. Assuming I got a card that is $500 like the AsRock Challenger, I'm looking at an extra $48.40 in sales tax for a total of $548.40 - the amount that would be charged to my bank account (as shipping is free).

That means that the HUB point that pricing is comparable is correct as the difference is based on local sales taxes and not price gouging because the sale is in a different country.

$532.49 for cheapest 7800XT with tax in the US (Newegg) using the more neutral pcpartpicker; $625.30 (585.9) Euros for cheapest 7800XT including VAT. US Dollar is still worth more than Euro.

 

[ApeXiTT]

The 7800xt is quite a bit faster than the 6800xt and 3090. I'm not understanding why reviewers say otherwise they are not equal. Lookup benchmark comparisons on YouTube. They are everywhere showing how much faster the 7800xt is than the 6800xt and 3090. Again the 7800xt is a 37 teraflops videocard vs the 20 terflops 6800xt. I just bought one for my son last week and it's definitely faster than his old 3090.

 

[m3tavision]

Man, this comment section, always a laugh I guess...

Hey TechSpot, when did this place become an AMD fan forum? I remember years ago it was pretty even between Nvidia and AMD, you'd see fans of both coming up in the comments.

Now it's just the same AMD fans spouting nonsense on every graphics related article.

I use to own nothing but EVGA... until NVidia fell behind AMD when RDNA was released.

Not sure if you got the memo or not, but NVidia has been playing catch up ever since RDNA2 dropped. And no matter how NVidia wants to market their cards, their architecture is not game specific and will always fall behind RDNA.


Burty...
Remember the RTX3090ti was a $1,700+ card just 18 months ago & just a few months afterwards AMD reduced the price of the 6900XT to $649... ..the 6900xt has more performance today than the 3090ti in games...

THAT IS WHY^ You see so many fans of AMD in Forums today.


And to boot, NVidia was trying to tell all the RTX3070/80/90 owners that they messed up, because RTX4000 series supports DLSS3 and there I nothing you can do about it, but upgrade. Except, they had to eat words and shame themselves into admitting (after AMD released FREE frame-gen in FSR3 to everyone), that rtx3000 series can also do frame generation and that DLSS3 was just pseudo-marketing to steal people's money.

 

[HofyPC]

Price does NOT matter when the AMD cards are being made by low quality companies like XFX, Power Color and others. The cards just do not last. Most barely make it longer than a year. Nvidia cards made by quality companies seem to last forever. Too bad EVGA has left the graphics card market. I have some of their cards that are 10+ years old and still going strong.

 

[Neatfeatguy]

Price does NOT matter when the AMD cards are being made by low quality companies like XFX, Power Color and others. The cards just do not last. Most barely make it longer than a year. Nvidia cards made by quality companies seem to last forever. Too bad EVGA has left the graphics card market. I have some of their cards that are 10+ years old and still going strong.

I had an EVGA 3080Ti that died on me after 3 months. Warranty got me a replacement, which so far has been going strong for about 9 months now and hopefully it lasts a lot longer.

It is a shame EVGA left the GPU market, but they're not the be all and end all of GPU manufacturers.

I've had PNY, ASUS and Zotac (and EVGA) cards last for years. I've had the highly acclaimed BFG company have a card that the fan failed on me, the replacement they sent me wouldn't even run without crashing no matter the voltage decrease/increase or clock speed decreases - every driver I tried for it failed. Sadly, this was at the end of the company and they weren't taking any more RMAs so I was kind of stuck. The only thing that finally worked was flashing the BIOS with a completely different GPU model (GTX 285 was the faulty card, no other 285 BIOS I tried got it working - I had to use a GTX 280 BIOS) to get it working. I then ran that card and an actual GTX 280 in SLI for several more years before retiring them.

It's all about luck, sometimes hardware lasts you years and sometimes it fails almost immediately.

 

[Puiu]

Price does NOT matter when the AMD cards are being made by low quality companies like XFX, Power Color and others. The cards just do not last. Most barely make it longer than a year. Nvidia cards made by quality companies seem to last forever. Too bad EVGA has left the graphics card market. I have some of their cards that are 10+ years old and still going strong.

This disproves your entire argument:
https://www.guru3d.com/story/swiss-retailer-data-reveals-gpu-brand-failure-rates-an-analysis

 

[HofyPC]

This disproves your entire argument:
https://www.guru3d.com/story/swiss-retailer-data-reveals-gpu-brand-failure-rates-an-analysis

I stand by my statement as I have had cards from the above listed manufacturers, and the AMD cards just do NOT last. I have some Nvidia based cards that are 10+ years old in daily use still running. The only way I would put an AMD based card in a system now is if I got it for free, and even then I would have an Nvidia on standby.

 

[m3tavision]

I stand by my statement as I have had cards from the above listed manufacturers, and the AMD cards just do NOT last. I have some Nvidia based cards that are 10+ years old in daily use still running. The only way I would put an AMD based card in a system now is if I got it for free, and even then I would have an Nvidia on standby.

Your statement is asinine.
I have seven older EVGA cards sitting in a drawer and have been building systems for 30 years for others...

My XFX card is one of the best made cards I've bought. You sound a tad salty that so many people are switching to Radeon and seeing through nVidia gimmicks and trying to hide behind "quallity".

 

[takaozo]

The only way I would put an AMD based card in a system now is if I got it for free

That's worse than average opinion about AMD cards. Most want the same perf/features as Nvidia for 20-30% less money. Or just want AMD to bring down prices in order to buy discounted Nvidia.

You know that AMD and Nvidia don't force AIB vendors on the quality of the other cards components? AIB are free to use what ever they want starting with PCB and ending with fans.

Some vendors and models are better/worse than others and only a full review with a card teardown will make me got into buying a component.

Since this website cannot do a full review I look elsewhere. Also from now on will check forums for things like Coil Whine.

I got an Asus TUF RTX 3070 that sings like a MF when playing games. Judging by vendor and model some will say it's a good combination.

Until you meet the SAP II chokes on the damn board.

 

[m3tavision]

That's worse than average opinion about AMD cards. Most want the same perf/features as Nvidia for 20-30% less money. Or just want AMD to bring down prices in order to buy discounted Nvidia.

You know that AMD and Nvidia don't force AIB vendors on the quality of the other cards components? AIB are free to use what ever they want starting with PCB and ending with fans.

Some vendors and models are better/worse than others and only a full review with a card teardown will make me got into buying a component.

Since this website cannot do a full review I look elsewhere. Also from now on will check forums for things like Coil Whine.

I got an Asus TUF RTX 3070 that sings like a MF when playing games. Judging by vendor and model some will say it's a good combination.

Until you meet the SAP II chokes on the damn board.

Well, I do not think most people... care if their GPU is NVidia. Most people shop solely on Price/Performance and don't care the brand...

Most people don't know the difference between NVidia, ASUS or Radeon... and will tell you that they bought "MSI" card... and not even know the chip manufacturer.

Most people shouldnt care about brand....


I have found that the ONLY people who care obnoxiously are those who don't actually upgrade and hold on to their last dollar... waiting... and hoping to one-day pull the trigger on "their" special card. Which is much different than those who need a new GPU, not want a new gpu. Those who actually need and buy GPU, do so for "their game"... because their current card is a hinderance in "their game".

Most people who upgrade their GPU do so for a specific game that they and their friends compete in, or play on. In all the years of building PC for friends, family and co-workers (including their children)... I have never built a computer for someone, so they could play a single-player game. Nor have I ever heard of someone buying/upgrading their GPU for a single player game.

They are willing to spend BIG BUCKS so their PC is not a hinderance in their competitiveness. Price/Performance is more important than gimmicks.

 

[HofyPC]

Your statement is asinine.
I have seven older EVGA cards sitting in a drawer and have been building systems for 30 years for others...

My XFX card is one of the best made cards I've bought. You sound a tad salty that so many people are switching to Radeon and seeing through nVidia gimmicks and trying to hide behind "quallity".

I dont have a problem with Radeon cards. Just the aftermarket makers of their cards. I would love to dump Nvidia, but until there are other makers of Radeon I will not switch.