"OK Glass" might be the official catchphrase, but alternatives were "Go Go Glass" and "Pew pew pew"

By David Tom
Jul 17, 2013
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  1. In the early beginnings of Project Glass, Google had yet to appoint a marketing team and was in search of an industry guru. As a result, Mat Balez, the Glass Project Manager, had setup a meeting with Amanda Rosenberg to...

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  2. VitalyT

    VitalyT TechSpot Guru Posts: 1,231   +329

    The list seems to be made of how people will perceive the product when they see it first. That's fair. I see no need for any brainstorming on this one...

    I'll add mine to the list, in the order of being the most likely first response:

    1. "Oh, f.off!"
    2. "F.Nerd!"
    3. "Freak!"
    4. "Yuck!"
    5. "F. Idi0t!"
    6. "Terminator!"

    Dear Google, feel free to pick one from the list, and I can give you a reasonable promise that I won't try to sue you for the copyright.

    So, for the list of "How to Lose Friends & Alienate People", I would have buying this device as a definitive #1 ;)

    To put it otherwise, if I were given a pair of these for free, plus $1500 of pocket money, I still wouldn't put them on, because my friends will think that I must have finally lost it. So I think anyone paying for it must have either lost it long ago or never had much sense in the first place.
  3. MilwaukeeMike

    MilwaukeeMike TechSpot Evangelist Posts: 1,890   +609

    I think they should have made the hot word a generic sounding servant's name. Jeeves would be perfect I think.

    'OK Glass' makes it sound like Glass and I are a team and we're going to do something together and I need it's approval. I don't want to be forced to be polite to technology.
  4. Cycloid Torus

    Cycloid Torus TechSpot Booster Posts: 145   +36

    Why are they trying so hard. Since they used a common English word for the company ('google'), why not one for the product?.......'goggles'.........or a variation, like 'gggls'.

    Happy Day! Send royalty check c/o this website.
  5. VitalyT

    VitalyT TechSpot Guru Posts: 1,231   +329

    Yeah, try gag-all ;)
  6. NTAPRO

    NTAPRO TechSpot Enthusiast Posts: 784   +85

    Now I feel like watching inspector gadget...
  7. LNCPapa

    LNCPapa TS Special Forces Posts: 4,199   +229

    I like my password better that I used to unlock my phone - "Shall we play a game?"


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