I have never heard of a non-PRO R9800 256mb card. NEVER. Powercolor does indeed have a poor reputation, but they have always used high quality RAM on their R9800 products. In fact, you have a better chance of getting the desired samsung 2.86ns RAM on npR9800's from powercolor than any other brand! Go figure.... But anyway, the only R9800 product I've ever heard of w/ 256mb of RAM in the R9800PRO w/ DDR2 memory and the R9800XT w/ 256mb of memory. How many memory chips are there? And did you say the memory chips are covered w/ heatsinks from the factory?