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Qualcomm: Snapdragon is no longer a processor

By Shawn Knight ยท 6 replies
Mar 16, 2017
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  1. Qualcomm has proclaimed that the term “processor” is no longer an adequate description of its Snapdragon SoC. Rather, the mobile chipmaker wants us to refer to it as a “platform.”

    In announcing the terminology update, Qualcomm said Snapdragon is more than just a single component, a piece of silicon or what many interpret as the CPU. The chipmaker instead sees it as an “anthology of technology” comprised of hardware, software and services – a CPU, a GPU, an integrated modem, a DAC and fingerprint technology, for example – that simply can’t be expressed in a world like “processor.”

    It’ll now be called the Qualcomm Snapdragon Mobile Platform.

    Qualcomm also said that moving forward, only premium mobile platforms will retain the Snapdragon brand. Low- and mid-range 200 series chips, meanwhile, will fall under the new Qualcomm Mobile name without the Snapdragon distinction.

    The company said it hopes the change will help differentiate entry-level and high-volume solutions from their flagship and high-end platforms, thus providing better clarity and expectations for customers.

    The San Diego-based chipmaker is the first to admit that the change isn’t seismic.

    It’s perfectly reasonable for Qualcomm to want its high-end components to stand out from budget-minded offerings although I can’t help but wonder if they could have come up with something better than the overused “platform” buzzword.

    Qualcomm’s next flagship release, the Snapdragon 835, is expected to show up in Samsung’s Galaxy S8 in the coming weeks.

    Permalink to story.

     
  2. veLa

    veLa TS Evangelist Posts: 729   +190

    Processor, platform. All you do is make computer chips
     
    mbrowne5061 and Skidmarksdeluxe like this.
  3. Steed

    Steed TS Rookie

    So why not just call it a SoC or System on Chip like all us Engineers do already ? Marketing Moguls at work here folks, nothing to see.
     
  4. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 7,156   +2,379

    And it'll always be nothing more to me than just another chip. Once they think the word 'platform' doesn't do their creation much justice anymore, they can always insist we call it a 'foundation'. Those marketing buffoons are entertaining if nothing else.
     
  5. Uncle Al

    Uncle Al TS Evangelist Posts: 2,058   +1,002

    A rose by any other name ......
     
  6. erickmendes

    erickmendes TS Enthusiast Posts: 59   +10

    Let's call it a Bazinga. Done.
     
  7. Levi Sterling

    Levi Sterling TS Enthusiast Posts: 75   +22

    This one smells like burning silicone
     

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