Qualcomm has proclaimed that the term “processor” is no longer an adequate description of its Snapdragon SoC. Rather, the mobile chipmaker wants us to refer to it as a “platform.”
In announcing the terminology update, Qualcomm said Snapdragon is more than just a single component, a piece of silicon or what many interpret as the CPU. The chipmaker instead sees it as an “anthology of technology” comprised of hardware, software and services – a CPU, a GPU, an integrated modem, a DAC and fingerprint technology, for example – that simply can’t be expressed in a world like “processor.”
It’ll now be called the Qualcomm Snapdragon Mobile Platform.
Qualcomm also said that moving forward, only premium mobile platforms will retain the Snapdragon brand. Low- and mid-range 200 series chips, meanwhile, will fall under the new Qualcomm Mobile name without the Snapdragon distinction.
The company said it hopes the change will help differentiate entry-level and high-volume solutions from their flagship and high-end platforms, thus providing better clarity and expectations for customers.
The San Diego-based chipmaker is the first to admit that the change isn’t seismic.
It’s perfectly reasonable for Qualcomm to want its high-end components to stand out from budget-minded offerings although I can’t help but wonder if they could have come up with something better than the overused “platform” buzzword.