Insiders say Steam, run by US studio Valve, serves a massive 80 per cent of the PC download sector. And retailers preparing their own rival platforms don’t want that share to grow any more. Some of the biggest PC games – such as Call of Duty and Fallout – use Steam. But retailers are concerned that selling games with the tech built-in pushes users towards only buying games via Valve going forward. At least two major retailers will demand that publishers remove Steam from their games – or they will not sell them in any form. “If we have a digital service, then I don’t want to start selling a rival in-store,” said the digital boss at one of the biggest UK games retailers. “Publishers are creating a monster *– we are telling suppliers to stop using Steam in their games.” I think it is more like that retailers are fearful about becoming irrelevant with regard to any form of digital media distribution. Personally, as internet penetration and subsequently quality (+speed) of the connectivity improves, I think they are destined to join Dodo in the list of extinct species anyway, only question is how long it will take this to eventually become a reality. Edit: Sorry I forgot to add the link while making that post.