ROK Black Box to stream live coverage of World Cup football to mobile phones Mobile technology development company, ROK Entertainment, today announced it has 'stolen a march' on the major Mobile Networks with it's new Place-Shifting set-top box due to available in time to deliver the World Cup football finals to mobiles. The ROK Black Box (code-named BLCX ) set-top box throws TV channels live to mobile phones via broadband internet. The subject of mobile TV is one which is generating a great deal of interest globally as mobile TV is seen as 'The Next Big Thing' with regard to mobile content. Nokia and O2 recently completed a trial in Oxford using DVB-H technology to broadcast live TV to specially-adapted handsets, while Virgin Mobile has announced it's intention to offer TV broadcast on mobiles via DAB technology. Both technologies appear some way off yet. The first BLCX units will be available from June 1st at a cost of around £250 each or for a monthly rental fee of around £12.