TechSpot

Should Microsoft sell Bing?

By Shawn Knight
Jul 26, 2011
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  1. Microsoft has been pushing Bing pretty heavily since its inception in 2009, but is it time for the number one operating system provider to let go of their number two…

    Read the whole story
     
  2. Mizzou

    Mizzou TS Enthusiast Posts: 930

    My daily search provider is Google, however it and Gmail are the only Google products that I use. Believe it would be a mistake for Microsoft to sell Bing; it's clearly making headway and as the article states could come into play in the mobile sector.
     
  3. treeski

    treeski TS Guru Posts: 891   +133

    Even if Microsoft is taking a loss, the company should definitely not sell Bing. Its marketshare has steadily increased since its inception and it is a great product. Microsoft has invested a lot in Bing (including significant advertising in TV shows, radio, etc.). The company needs to remain a competitor in the search market.
     
  4. Microsoft will NOT sell Bing. I can guarantee that. Did the poster not even watch the Global Partner Conference Microsoft just hosted in LA? Bing was one of they key areas Steve focused on in his keynote and how Bing integrates perfectly with the Windows platform on all devices (e.g. desktop, mobile, XBOX, etc).
     
  5. Just get rid of it, it's useless... I sure don't use it and the name just sounds lame...
     
  6. I use Bing, people always say that Google is better but since actually using Bing I have found it to be better and many others agree with me. MS selling Bing will never happen.
     
  7. I use Bing because I hate Google. When it all comes down I often have to go to Google to find what I'm looking for. Bing has some of the strangest results.

    Also, if Bing is no 2... the lower ranked search engines must be pretty sad.
     
  8. Julio Franco

    Julio Franco TechSpot Editor Posts: 6,590   +351

    Money burning aside, I don't think selling Bing is a good move for Microsoft. It's a wild assumption to make that Bing alone is responsible for the $2+ billion loss, but even if that was the case, 30% of the U.S. search market (including Yahoo results I suppose)... for a company like Microsoft that fighting position likely has no price given the future potential.
     
  9. Route44

    Route44 TechSpot Ambassador Posts: 12,168   +37

    Such an in-depth answer. So, you don't use it so therefore get rid of it. The name is lame to you so the answer is... get rid of it. Priceless.
     
  10. red1776

    red1776 Omnipotent Ruler of the Universe Posts: 5,908   +91

    What Route said^
     
  11. M1r

    M1r TS Rookie Posts: 42

    I really doubt they'll sell Bing since they implemented it into Mango (mobile). I think their growth will further once Nokia starts selling windows phones as their primary OS. What do y'all think?
     
     
  12. Benny26

    Benny26 TechSpot Paladin Posts: 1,577   +47

    I don't think Microsoft should sell Bing. Although i use Google, It's important that companies provide competition, whatever the marketplace. I hope Microsoft keep going with it.
     
  13. Its a no no to sell Bing. I have been using it and love the Bing homepage image of the day.

    If Bing is already No. 2 it has come a long way and progressed a lot then because it only came several years ago while Google has been there eversince I started using a laptop
     
  14. cliffordcooley

    cliffordcooley TechSpot Paladin Posts: 6,240   +1,548

    All the hype about "Just Google it" and I have never had an issue finding anything I wanted, with any of Microsoft's default search engines. Google maybe better, I have never needed it though.
     
  15. Love Bing. It's my browsers' (IE, FireFox) default page.
     
  16. gooderguy

    gooderguy TS Rookie Posts: 62

    I have to admit, I was totally wrong when I though Microsoft would never make it in the game console market. I was actually secretly hoping they would fail actually. I just can't help but have this feeling that they are trying to dominate to many markets, yet giving other competition is a good thing. Though they have very little competition in the O/S market.

    As for Bing, I seriously gave it a try, I just feel more comfortable with Google. And I also doubt they will sell Bing, I know Google also is getting pretty oversized too but I still prefer using their online apps, I use most of them daily. Somehow, for no good reason at all, I feel a little less irritated when I have a problem with something like Google Docs as opposed to Microsoft Word.
     
  17. Archean

    Archean TechSpot Paladin Posts: 6,060   +76

    I don't think it make any business sense to sell bing at this point in time, the aim is not to make money from the get go, but to build a solid platform for future as many have already pointed out. Secondly, I am of the point of view that a company should not be heeding to every useless word investors utter, as even if a product may be making some loss, its strategic importance outweighs it easily. By the way, I haven't used Google for anything in years now. :D
     
  18. nigel

    nigel TS Rookie Posts: 24

    I use Google as Bing rarely finds the correct things. Microsofts own web site is now a disaster using Bing to find things
     
  19. Archean

    Archean TechSpot Paladin Posts: 6,060   +76

  20. I use Bing, I like it and the name is great, so they should keep it.

    Ok, Ok, just joking about the other Guest posting.

    Really, I use Bing on a regular basis and get good results. I think Microsoft tends to look at long term slow and steady growth and take over of business. MS is not the first on the scene but once a market is established they put something in place, it usually is not that great but so, so. Over time they slowly improve, while competitors are usually flat, so MS catches up and competes head to head. They then link that product into other MS products to create the one stop shop of domination.
     
  21. The most cost effective way for go to no1 is go to no2 and wait no1 fail.
     
  22. @Mizzou: agreed. Google needs some competition to keep sharp, after all.
     
  23. @ Archean

    1 search doesn't account for the millions possible. Sure to some extent Bing will compete with Google.. but when it all comes down Bing is still no 2 for a reason...and from my experience it's a BIG one.
     
  24. veLa

    veLa TS Booster Posts: 530   +88

    It's not the best or biggest search engine, but I think it's a place that M$ has been successful in and should retain their business practice in.
     
  25. Who use BING? Am never tempted to use it, an never will. Google cant go wrong for me.
     


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