Sony fights falling prices, softened demand

By Julio Franco
Aug 14, 2003
  1. Everyone's favourite electronics brand (ok, so at least mine) is looking for ways to turn to big profitability again after a sluggish year of sales. It came as a big surprise to investors when earlier this year Sony announced a small loss in Q1, then Q2 it returned to profitability but nothing compared to $474 million a year ago to $9 million this year.

    Sony Corp.'s new Qualia line of TVs are assembled by hand, by a worker who alone pieces each set together. The result is an $11,000 television with some of the richest video quality possible

    You can read CNN's full story here.
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