Dimitriid
Posts: 2,451 +4,924
I've seen this argument a lot when it comes to GPUs and also but specially PS5: it's always the fault of the consumer.Wrong. It's the simping nerd fanboy customers that are wetting themselves in anticipation that are at fault. If no one were willing to pay their ridiculous mark-up, scalpers wouldn't be able to sell them at those prices; they wouldn't try to scalp them, because they would be the ones stuck with them. And once the supply goes up again, they would only be able to sell them as used/for less because they're 3rd party, meaning they only make a loss.
This always ignores the fact that a consumer is not able to create scarcity. In fact without press, advertising, secondary stories on the press, secondary advertising by partners, etc. They wouldn't even know there is such a thing as Steam Deck. The truth is companies spend a lot of money on advertising and you know what? Because it actually works. Individual people might not be persuaded 100% of the time but on average, the psychological manipulation employed by companies goes a lot deeper than an add.
It's the add, then most of the people will try something else but social media will steer them back into video games and people talking about the PS5. Many people even socialize in a big way by gaming together so at least a few on their extended circle will now be on PS5 and talk on it. Then you watch the news, you watch TV, read a paper and it's there PS5 everywhere you go, this brand invades your very personal space, your personal relationships, most of your other hobbies hell if you have any co-workers in your age group you will even hear about it there.
So thinking "It's just an add, it's too expensive you can ignore it" basically ignores how incredibly invasive modern marketing campaigns become and why they are so effective. Neither consumers nor scalpers are in control of any of this. This is all orchestrated by Sony to make sure their new product becomes an inescapable part of the culture around you for many people while at the same time, intentionally or not, knowing full well they can't meet the demand they created.
Valve has been very successful at recreating a lot of that marketing on a smaller scale: Basically if you are enthusiastic about PC gaming or tech then chances are you follow blogs or youtubers talking about the Steam Deck and the marketing rabbit holes will get you.