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Tablet market declines for eighth consecutive quarter as Apple and Samsung stay on top

By midian182
Nov 1, 2016
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  1. Will the tablet market ever stop declining? According to IDC figures, sales of slates and detachables – tablets with keyboards included – have fallen for the eighth quarter in a row.

    Compared to the same period last year, total tablet shipments are down 14.7 percent to 43 million units. Q3 2015 saw 50.5 million devices shipped worldwide - 10 percent lower than 2014.

    Apple and Samsung continue to dominate the sector, holding 21.5 percent and 15.1 percent market shares, respectively. The iPhone maker’s share went up this quarter by 1.9 points, while Samsung’s declined 0.9 points.

    Apple’s iPad Mini and iPad Air made up two-thirds of the company’s total tablet shipments, while the expensive iPad Pro helped keep revenues stable.

    Both Samsung and Apple experienced YoY declines; Apple dropped 6.2 percent, while Samsung fell 19.3 percent. Only two names on the list saw yearly growth: Huawei, in fifth position, was up by 28.4 percent from last year, and Amazon - stealing Lenovo's third spot - saw its YoY numbers increase by 319.9 percent.

    Vendor 3Q16 Unit Shipments 3Q16 Market Share 3Q15 Unit Shipments 3Q15 Market Share Year-Over-Year Growth
    1. Apple 9.3 21.5% 9.9 19.6% -6.2%
    2. Samsung 6.5 15.1% 8.1 16.0% -19.3%
    3. Amazon.com 3.1 7.3% 0.8 1.5% 319.9%
    4. Lenovo 2.7 6.3% 3.1 6.0% -10.8%
    5. Huawei 2.4 5.6% 1.9 3.7% 28.4%
    Others 19.0 44.2% 26.9 53.2% -29.2%
    Total 43.0 100.0% 50.5 100.0% -14.7%

    Part of the reason why the online retailer’s growth figure is so high is because the IDC didn’t include the 6-inch Fire tablets in Q3 2015. The low-cost device sold well during July’s Prime Day sale, when they were discounted by 30 percent, and the recently refreshed Fire HD 8 will continue to boost Amazon’s numbers.

    Lenovo drops one place from Q2 2016 to fourth spot. Its YoY numbers fell 10.8 percent to 2.7 million units shipped, but its share grew 0.3 points to 6.3 percent.

    The majority of the tablet market continues to be made up of low-cost (sub-$200) devices. "Unfortunately, many low-cost detachables also deliver a low-cost experience," said Jitesh Ubrani, senior research analyst with IDC's Worldwide Quarterly Mobile Device Trackers. "The race to the bottom is something we have already experienced with slates and it may prove detrimental to the market in the long run as detachables could easily be seen as disposable devices rather than potential PC replacements."

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  2. Panda218

    Panda218 TS Maniac Posts: 288   +105

    Its probably due to the limited functionality the tablets have when compared to an actual computer... The only thing I find myself doing with my Shield Tablet is using it in the kitchen for cooking recipes and playing games when I go to the bathroom.
     
  3. Lurker101

    Lurker101 TS Evangelist Posts: 738   +247

    Would it be a bit of a faux pas to just copy and paste my previous comment about smart watches?
     
    mbrowne5061 and Panda218 like this.
  4. BSim500

    BSim500 TS Guru Posts: 198   +272

    It's called "market-saturation". Just like annually recycled "death of the PC" 'news', the only surprising thing is that 'analysts' are constantly surprised that we don't need to buy a new tablet every 6 months just to watch Youtube cat videos and read Ebooks on...
     
  5. ikesmasher

    ikesmasher TS Evangelist Posts: 2,557   +862

    I love my surface 3 but ill be damned if I didnt wish it had a decent permanent keyboard attached. if there was a cheaper thinkpad yoga id be sold on that - I wish pen input wasnt reserved for tablets on cheaper models
     
  6. drjekelmrhyde

    drjekelmrhyde TS Booster Posts: 200   +44

    Are Windows x86 2 in ones, tablets or computers?
     
  7. drjekelmrhyde

    drjekelmrhyde TS Booster Posts: 200   +44

    Update: x86 tablets are PCs
    Lenovo continued to maintain its stronghold in Asia/Pacific (excluding Japan) as well as Europe, Middle East and Africa (EMEA). Though the company has many aspirational products across all its entire consumer electronics portfolio, none were enough to raise the company's profile in the tablet market, resulting in a 10.8% decline this quarter. While the latest Yoga Book announced at IFA garnered some praise, it is important to note that IDC will be counting this as a traditional PC.
     
  8. Faelan

    Faelan TS Member

    Tablets have reached a point where it's no longer the hardware that is holding them back. It's the software that is the limiting factor. The 12.9 iPad Pro is a beast in terms of hardware, but except for the pen functionality and bigger screen, there's really nothing it can do that you can't do already on the older and much cheaper Air 2.
     
  9. Bigtruckseries

    Bigtruckseries TS Maniac Posts: 411   +219

    Apple and Samsung sit atop the market. iOS and ANDROID.

    Samsung makes the best Android tablets.

    Apple makes the best tablet overall.

    Tablet growth was going to decline anyway as smartphones grew larger and laptops grew smaller and lighter. The reality is, Tablets are content consumers - you can't "produce" much with them. You need a laptop or desktop to "produce" content. Tablets typically can only create emails or video clips or photos (not very good ones).

    I have an iPad and I prefer to use my laptop for most things.
     
  10. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,505   +2,053

    It's not surprising really. Most tablet users I know use their same device until it stops working, there's simply no valid reason to upgrade. I had an Asus 7" job (I forget the model but it was the 'performance' one at that time) running Jelly Bean which I bought a few years ago to see what all the fuss was about tablets and so seldom used it. I eventually gave it to my granddaughter, she loved and still uses it today. She reckons it's still good enough and I believe her.
     

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