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Ubisoft: Assassin's Creed movie won't make us a lot of money, it's more about marketing

By midian182
Jul 8, 2016
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  1. A lot of people hoped that the recent Warcraft movie would mark a turning point for motion pictures based on video games. But despite many fans of the franchise enjoying the film and its remarkable success in China, Warcraft was hammered by most critics and made just $24.4 million during its opening weekend in the US.

    The chances that we’ll finally get a universally liked, commercially successful movie based on a video game now rest on the shoulders of the upcoming Assassin’s Creed. And judging from the last trailer, it could be the one that breaks the trend of titles that range from better than average (first Resident Evil, Mortal Kombat) to vomit-inducingly awful (Alone in the Dark, House of the Dead).

    However, Ubisoft isn’t expecting Assassin’s Creed to break any box office records. Speaking to MCV, the company’s EMEA executive director, Alain Corre, said: “We are not going to earn a lot of money from it. It is a lot more a marketing thing. It is also good for the image of the brand.”

    "Although we will make some money, it is not the purpose of this movie,” he continued. “The purpose is to bring Assassin's Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin's Creed games."

    It's not that the company is expecting it to be a flop. Ubisoft's head of content for the Assassin's Creed brand, Azaïzia Aymar, previously said that the Michael Fassbender vehicle will be the first movie based on a video game to work.

    The game developer’s internal film division reportedly has plans for two Assassin’s Creed sequels, along with big screen adaptations of Splinter Cell and The Division. But whether good, bad, or just average, it seems Ubisoft’s main hope for the movies is that they convince more people to buy its games.

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  2. ET3D

    ET3D TechSpot Paladin Posts: 1,180   +73

    The trailer does look good. The Assassin's Creed premise has always been a good one, and I think that it could translate well to a movie. Hopefully it won't disappoint.
     
    tuxbugy likes this.
  3. TomSEA

    TomSEA TechSpot Chancellor Posts: 2,559   +598

    We're going to have to agree to disagree on this one. That trailer looks beyond stupid. Just another CGI driven mess.
     
  4. psycros

    psycros TS Evangelist Posts: 1,324   +711

    Not only that, but the entire game apparently takes place in the Matrix. None of it is real - you're just plugged into a machine playing the role of some historical ancestor. And how's this for original: the bad guys are the evil globalist Templars, and your assassin forebears are "freedom fighters". At least the fact its all a simulation explains the Loony Tunes physics..but the premise is just painfully lame. At least Ubisoft is honest enough to admit the movie is just a big commercial - that should really help ticket sales.
     
    Last edited: Jul 8, 2016
  5. Burty117

    Burty117 TechSpot Chancellor Posts: 2,920   +687

    I still think they were harsh on the Warcraft Movie. If you enjoy Warcraft or have some knowledge of the characters, it was a good movie.

    I highly doubt a lot of the critics of the Warcraft Movie even know what Warcraft is. In which case, yeah, the movie probably did seem a bit random.
     
  6. amstech

    amstech TechSpot Enthusiast Posts: 1,457   +606

    We just need one great gaming movie and others will follow.
    Half Life movie anyone? Please lord, I beg you.
     
  7. emmzo

    emmzo TS Booster Posts: 113   +15

    I think the concept of reliving your ancestor`s memories through DNA decoding in a VR environment is more intriguing and adds more layers to a hopefully smart written script than a plain story of medieval quarrel. I enjoyed all the Assassins` Creed games and I have found the premise very compelling.
    I hope this one sets the bar higher for video games turned movies, Warcraft did it up to a point, but somehow missed by rushing things and lacking a proper character development.
     
  8. ET3D

    ET3D TechSpot Paladin Posts: 1,180   +73

    You make it sound so good. :) More concept in this short description than in 10 other game movies put together.
     

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