A lot of people hoped that the recent Warcraft movie would mark a turning point for motion pictures based on video games. But despite many fans of the franchise enjoying the film and its remarkable success in China, Warcraft was hammered by most critics and made just $24.4 million during its opening weekend in the US.
The chances that we'll finally get a universally liked, commercially successful movie based on a video game now rest on the shoulders of the upcoming Assassin's Creed. And judging from the last trailer, it could be the one that breaks the trend of titles that range from better than average (first Resident Evil, Mortal Kombat) to vomit-inducingly awful (Alone in the Dark, House of the Dead).
However, Ubisoft isn't expecting Assassin's Creed to break any box office records. Speaking to MCV, the company's EMEA executive director, Alain Corre, said: "We are not going to earn a lot of money from it. It is a lot more a marketing thing. It is also good for the image of the brand."
"Although we will make some money, it is not the purpose of this movie," he continued. "The purpose is to bring Assassin's Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin's Creed games."
It's not that the company is expecting it to be a flop. Ubisoft's head of content for the Assassin's Creed brand, Azaïzia Aymar, previously said that the Michael Fassbender vehicle will be the first movie based on a video game to work.
The game developer's internal film division reportedly has plans for two Assassin's Creed sequels, along with big screen adaptations of Splinter Cell and The Division. But whether good, bad, or just average, it seems Ubisoft's main hope for the movies is that they convince more people to buy its games.