Universal to offer Blu-ray and DVD films on one "flipper" disc

I guess its a good idea in theory just skeptical about the price. If you do not have a blu-ray player or a high definition TV to play it on then maybe you should save some money to buy one. But perhaps the discs are not much more then a standard Blu-ray disc, then i can see this being a great product. Either way i think this is neat.

seems like a clever way to try to get DVD users to upgrade to Blu-ray since they could use the DVD now and play it on a Blu-ray player in the future.

This is a great idea, have both formats on a single disc. Maybe this could be what it takes for people who have not gone HD yet to start preparing for it.

I like the idea, but if they are more than even a Blu-ray, and people are still on the fence about whether they want a Blu-ray player or not, I don't seem them buying the disc

That's a great idea but like they said, it's not going to be cheap.

The arguments for the price are valid...but it also stands that if the only version of the released movie comes on the "flipper" then that's is what the buyer must buy.

I understand the Bourne series isn't part of this, however in 6 months, they may release a 'new' movie (say Couples Retreat, or the newest season of 'the office'), and only do that release on the one disc. Thus forcing the DVD buyer to purchase the "flipper"

Great idea and bold move..provided that prices are fair...
And could be a motivation for users to switch to Blu-ray players as well...

I think this is a stupid marketing scheme. A case of too little too late. This kind of thing should have been launched at least two years ago. A better 'upgrade path' would be to offer rebates, trade-in programs, or something similar for dvd owners.

Groundbreaking? Am I crazy or did HD DVD not offer this very same thing before it was killed off?

I agree this is a really good idea. But of course price is going to be the determining factor of whether or not this will be successful. If they can keep the price as close as possible to the current blu-ray price then this may catch on.

As others have mentioned, the pricing will determine success or not. Blu-Ray's are dropping in price like crazy. Amazon, Wal-Mart and Target have been offering a slew of titles over the last few weeks at less than $10 a pop. If that's the case with these, then I'll be a success. I know on more than one occasion I wanted to bring a movie over to watch with friends, but they didn't have a blu-ray player available. If I'd had one of these flipper DVD's, it wouldn't have been a problem.

I think this is a great idea and will help blue-ray adoption. Although it remains to be seen in my mind weather blue-ray will be adopted fast enough that one of the online streaming delivery methods doesn't over take it.

Holy crap , never thought of this kind of damn

this could help give that push people need to get blue-ray players and upgrade there tv's its a plus if you have family that want to borrow it and they only have a dvd player or maybe only a blue-ray player. if the price is right then they should sell well.

LOL. HD-DVD already had this before it died. Mind you the discs were more expensive but still.

I really like the idea tho if you have a blue ray player the "other" quality is most likely unacceptable lol but like others are saying price is a concern to.

Hardly ground breaking as they already tried this trick with HD-DVD and failed.

Oh, I agree all right, but to be fair, 'groundbreaking' was in quotes in the article. I think it was meant with a little bit of sarcasm.