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Vevo is jumping on the paid subscription bandwagon

By Shawn Knight
Feb 18, 2016
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  1. Music video service Vevo could be the latest multimedia company to embrace the ever-popular subscription-based model.

    During the recent Code/Media conference, Vevo CEO Erik Huggers said that one of the important things – something they're hearing throughout the industry – is the move toward subscription, or a more premium product. It's something Vevo is very interested in and working towards, he added.

    When pressed on the matter, Huggers said their current ad-supported model and the sales team behind it knocked it out of the park in 2015 and led to the biggest year in Vevo history. Even still, Huggers believes the ad-supported model is not sustainable in the long run.

    Instead, the executive said his company wants a dual revenue stream that also includes a pay subscription service. He wouldn't go into exactly what the pay model would or wouldn't be comprised of (whether it's just the removal of ads or also included exclusive, original content that free viewers wouldn't be privy to). Huggers mentioned adding more original content to distinguish itself from the competition but didn't say if it would be for paying members only.

    Vevo debuted in late 2009. A joint venture between Google, Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, the service attracts a massive amount of traffic – around 17 billion video views each month according to Re/code.

    Lead image / thumbnail courtesy Madeline Stone, Business Insider. Headshot courtesy Asa Mathat, Vox Media

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  2. ikesmasher

    ikesmasher TS Evangelist Posts: 2,550   +852

    These companies are gonna realize pretty soon and probably the hard way that people dont want to pay for 10 different subscriptions.
     
    wastedkill, H3llion and psycros like this.
  3. psycros

    psycros TS Evangelist Posts: 1,319   +709

    Considering this is the first I've even heard of Vevo, I'd say you're right.
     
    wastedkill and Skidmarksdeluxe like this.
  4. Arturo

    Arturo TS Member Posts: 81   +26

    What is to pay for a subscription for listening to music?
     
  5. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,476   +2,034

    It means you pay to listen to music.
     
    ikesmasher likes this.
  6. Puiu

    Puiu TS Evangelist Posts: 1,902   +528

    if you've listened to music on youtube then it's pretty much certain that you watched some music videos from them.
     
  7. wastedkill

    wastedkill TS Evangelist Posts: 1,389   +329

    Can't stand Vevo at all... I'd burn the company down if I could...
     
  8. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,476   +2,034

    If they do then they're bonkers and will soon end up in the poorhouse. When all is said and done, they all offer exactly the same thing and they have only have one goal which is to lighten your wallet. Personally I can't see any reason to subscribe to just one service let alone all of them.
     
  9. Edito

    Edito TS Enthusiast Posts: 52   +8

    I'm very happy with Netflix and Crunchyroll and I'm willing to pay only for Spotify when available in my country.

    Can't see the value on Vevo subscription.
     

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